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Research papers

Building customer loyalty on knowledge

This paper addresses the difficulties faced by food retailers in recent years. Category management is the latest magic formula but the success of category management is completely dependent on the quality and relevance of the information provided....

Catalogue: ESOMAR Congress 1998: The Power Of Knowledge
Authors: Wolfgang Lenzen, Claus Patzke
Company: Nielsen
September 1, 1998
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Citation

Lenzen and Patzke (1998a, September 01). Building customer loyalty on knowledge . ANA - ESOMAR. Retrieved December 05, 2023, from


https://ana.esomar.org/documents/building-customer-loyalty-on-knowledge-