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Building customer loyalty on knowledge

Date of publication: September 1, 1998

Catalogue: ESOMAR Congress 1998: The Power Of Knowledge

Company: Nielsen

Authors: Wolfgang Lenzen, Claus Patzke

Abstract:

This paper addresses the difficulties faced by food retailers in recent years. Category management is the latest magic formula but the success of category management is completely dependent on the quality and relevance of the information provided. Customer focus is far from being a matter of course in practice. Efficient consumer response (ECR) is the key to success in retailing. A case study utilizing Tengelmann focusing on shopper patterns based on household panel data in Germany is provided.

Wolfgang Lenzen

Author

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Claus Patzke

Author

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Research Papers

Local retailers counter multinationals

Catalogue: Seminar 1997: The Changing Retail Scene

Authors: Tomás Drtina, Evzen Pospisil

 

June 15, 1997

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Citation

Drtina and Pospisil (1997a, June 15). Local retailers counter multinationals. ANA - ESOMAR. Retrieved March 22, 2023, from


https://ana.esomar.org/documents/local-retailers-counter-multinationals


Research Papers

Increasing revenues in furniture sales by increasing customer retention

Catalogue: Seminar 1995: Facing Up To The Challenges In Retailing

Author: Wolfgang Dittrich

Company: Burke, Inc.

June 15, 1995

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Citation

Dittrich, W. (1995a, June 15). Increasing revenues in furniture sales by increasing customer retention. ANA - ESOMAR. Retrieved March 22, 2023, from


https://ana.esomar.org/documents/increasing-revenues-in-furniture-sales-by-increasing-customer-retention


Research Papers

Consumer panels

Catalogue: ESOMAR Handbook Of Market And Opinion Research

Authors: Denis Delmas, Dominique Levy

 

September 1, 1998

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Citation

Delmas and Levy (1998a, September 01). Consumer panels. ANA - ESOMAR. Retrieved March 22, 2023, from


https://ana.esomar.org/documents/consumer-panels-5291


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Citation

Lenzen and Patzke (1998a, September 01). Building customer loyalty on knowledge . ANA - ESOMAR. Retrieved March 22, 2023, from


https://ana.esomar.org/documents/consumer-panels-5291