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Research papers

The function of media

Media have very different characteristics, not only in terms of differences in readership or listenership and this type of related dimensions, but I am also thinking of differences in communication capacity based on differences in the level of...

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research
Author: Benno Stoppelman
September 1, 1974
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Citation

Stoppelman, B. (1974a, September 01). The function of media . ANA - ESOMAR. Retrieved November 30, 2023, from


https://ana.esomar.org/documents/the-function-of-media-