Abstract:
Media have very different characteristics, not only in terms of differences in readership or listenership and this type of related dimensions, but I am also thinking of differences in communication capacity based on differences in the level of abstraction which belong to the technical aspects of different media, and even stronger because in quite a number of cases they are a direct result of the technique used. I even believe that differences in the level of abstraction are in fact the real differences between media, independent of the technique used.
Research Papers
How to improve the quality of research?
Catalogue: ESOMAR Congress 1975: Quality In Research
Authors: Lies Deggeller, Benno Stoppelman
 
August 1, 1975
Research Papers
Measurement of media intangibles
Catalogue: ESOMAR/WAPOR Congress 1959
Author: Andre Chudnoff
 
June 15, 1959
