Media have very different characteristics, not only in terms of differences in readership or listenership and this type of related dimensions, but I am also thinking of differences in communication capacity based on differences in the level of abstraction which belong to the technical aspects of different media, and even stronger because in quite a number of cases they are a direct result of the technique used. I even believe that differences in the level of abstraction are in fact the real differences between media, independent of the technique used.
How to improve the quality of research?
Catalogue: ESOMAR Congress 1975: Quality In Research
Authors: Lies Deggeller, Benno Stoppelman
August 1, 1975
Measurement of media intangibles
Catalogue: ESOMAR/WAPOR Congress 1959
Author: Andre Chudnoff
June 15, 1959
- This could also be of interest