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McNiven, M. A. (1978a, June 01). Estimating the cost effectiveness of advertising. ANA - ESOMAR. Retrieved February 05, 2023, from
https://ana.esomar.org/documents/estimating-the-cost-effectiveness-of-advertising
Schultz, D. E. (1998a, June 15). Budgeting for brand outcomes. ANA - ESOMAR. Retrieved February 05, 2023, from
https://ana.esomar.org/documents/budgeting-for-brand-outcomes
van Eyl, G. (1978a, June 01). Determining budget: Open discussion. ANA - ESOMAR. Retrieved February 05, 2023, from
https://ana.esomar.org/documents/determining-budget-open-discussion
B.V., E. (2009a, June 01). Research World (June 2009). ANA - ESOMAR. Retrieved February 05, 2023, from
https://ana.esomar.org/documents/research-world-june-2009-
Rikard-Petersen and Bekholm (1994a, June 15). Economic trend indicator surveys as a management tool. ANA - ESOMAR. Retrieved February 05, 2023, from
https://ana.esomar.org/documents/economic-trend-indicator-surveys-as-a-management-tool
Mikulicz, H. (1983a, June 15). Determinants of tourism flows in Europe. ANA - ESOMAR. Retrieved February 05, 2023, from
https://ana.esomar.org/documents/determinants-of-tourism-flows-in-europe
van Westendorp, P. H. (1991a, June 15). An enquiry into the marketing value of permanent coupon saving promotions. ANA - ESOMAR. Retrieved February 05, 2023, from
Leach, B. (1978a, June 14). Determining marketing budgets. ANA - ESOMAR. Retrieved February 05, 2023, from
https://ana.esomar.org/documents/determining-marketing-budgets
Kurtulu, K. (1978a, September 01). A proposal to evaluate research projects. ANA - ESOMAR. Retrieved February 05, 2023, from
https://ana.esomar.org/documents/a-proposal-to-evaluate-research-projects