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Research papers

Maximizing internet advertising efficiency

Everybody counts 30-day cume audience, or Reach, in website tracking.These estimates indicate the number of unique individuals who could bereached at the site, but fails to describe the audience actually reached byany particular advertising campaign....

Catalogue: ESOMAR Worldwide Advertising Conference 2000
Authors: Steve Coffey, Lisa Sharkis
November 1, 2000
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Citation

Coffey and Sharkis (2000a, November 01). Maximizing internet advertising efficiency. ANA - ESOMAR. Retrieved July 13, 2025, from


https://ana.esomar.org/documents/maximizing-internet-advertising-efficiency