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Research papers

Quality in research

The notion of quality takes importance in Research at various steps. To be persuaded of that, one must go back to the beginning of the Research executive's work, the initial contact with the client, until, and including the writing of the final...

Catalogue: ESOMAR Congress 1975: Quality In Research
Authors: Danielle Grena Delasnerie, Gerard Delamour
August 1, 1975
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Citation

Delasnerie and Delamour (1975a, August 01). Quality in research. ANA - ESOMAR. Retrieved May 16, 2024, from


https://ana.esomar.org/documents/quality-in-research


Research papers

A manufacturer's approach to the problems of varieties within a brand range

This paper will discuss some of the considerations that a manufacturer of strongly branded food products takes into account when facing the opportunities and problems of extending the range of varieties presented by a single brand. It offers no grand...

Catalogue: Seminar 1975: Product Range Policy In Retailing And Co-operation With Manufacturers
Author: B. Thorogood
August 1, 1975
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Citation

Thorogood, B. (1975a, August 01). A manufacturer's approach to the problems of varieties within a brand range. ANA - ESOMAR. Retrieved May 16, 2024, from


https://ana.esomar.org/documents/a-manufacturer-s-approach-to-the-problems-of-varieties-within-a-brand-range


Case studies

St. Michael

Marks and Spencer, with its concentrated merchandising in a selected range of clothing and food with a single concept of quality, occupies a unique position in world marketing. There are some larger retailers in Europe in terms of sales. Our...

Catalogue: Seminar 1975: Product Range Policy In Retailing And Co-operation With Manufacturers
Author: Jan de Somogyi
August 1, 1975
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Citation

de Somogyi, J. (1975a, August 01). St. Michael . ANA - ESOMAR. Retrieved May 16, 2024, from


https://ana.esomar.org/documents/st-michael-


Research papers

An application of survey data to social policy analysis

The purpose of this paper is to present a case study of the application of survey data to government policy analysis. For over two years, Canadians have been engaged in a major review of their social security system. One aspect of this review has...

Catalogue: ESOMAR Congress 1975: Quality In Research
Author: Michael C. Wolfson
August 1, 1975
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Citation

Wolfson, M. C. (1975a, August 01). An application of survey data to social policy analysis. ANA - ESOMAR. Retrieved May 16, 2024, from


https://ana.esomar.org/documents/an-application-of-survey-data-to-social-policy-analysis


Research papers

Quality in research (French)

The notion of quality takes importance in Research at various steps. To be persuaded of that, one must go back to the beginning of the Research executive's work, the initial contact with the client, until, and including the writing of the final...

Catalogue: ESOMAR Congress 1975: Quality In Research
Authors: Danielle Grena Delasnerie, Gerard Delamour
August 1, 1975
×

Citation

Delasnerie and Delamour (1975a, August 01). Quality in research (French). ANA - ESOMAR. Retrieved May 16, 2024, from


https://ana.esomar.org/documents/quality-in-research-french-


Research papers

Structuring the market for heavy duty detergents

The experiment is aimed at structuring the market for heavy duty detergents. The problem that posed itself with regard to this experiment was: Is it possible to find this structure with the aid of multidimensional scaling (MDS)? The idea behind the...

Catalogue: ESOMAR Congress 1975: Quality In Research
Authors: Pim Asselbergs, Eddy Bogaerts
August 1, 1975
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Citation

Asselbergs and Bogaerts (1975a, August 01). Structuring the market for heavy duty detergents. ANA - ESOMAR. Retrieved May 16, 2024, from


https://ana.esomar.org/documents/structuring-the-market-for-heavy-duty-detergents


Research papers

Safer assortment decisions by experimental design

Determining the number of lines per range requires assortment decisions on the number of items and facings displayed in the stores. The constraint of limited shelf space and demand and cost interactions among the various products of the assortment...

Catalogue: Seminar 1975: Product Range Policy In Retailing And Co-operation With Manufacturers
Author: Egon Huppert
Company: Nielsen
August 1, 1975
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Citation

Huppert, E. (1975a, August 01). Safer assortment decisions by experimental design. ANA - ESOMAR. Retrieved May 16, 2024, from


https://ana.esomar.org/documents/safer-assortment-decisions-by-experimental-design


Case studies

The New Jersey experiment

The purpose of this paper is to use the New Jersey Experiment (NJE) as a case study context in which to discuss the special problems social policy experimentation poses for the survey research community. Section I presents a brief overview of the...

Catalogue: ESOMAR Congress 1975: Quality In Research
Author: Cheri T. Marshall
August 1, 1975
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Citation

Marshall, C. T. (1975a, August 01). The New Jersey experiment. ANA - ESOMAR. Retrieved May 16, 2024, from


https://ana.esomar.org/documents/the-new-jersey-experiment


Research papers

Research quality

The object of this contribution is to demonstrate how the quality of market and opinion research is controlled by court decisions.

Catalogue: ESOMAR Congress 1975: Quality In Research
Author: Thomas Marcotty
August 1, 1975
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Citation

Marcotty, T. (1975a, August 01). Research quality . ANA - ESOMAR. Retrieved May 16, 2024, from


https://ana.esomar.org/documents/research-quality-