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Research reports

Qualitative research on Project B

Project B is a value for money concept aimedat the B and Sub-B markets. Theobjectives of this research were to establish:1. Reactions to the basic concept of a new 24p.cigarette with gift coupons, from SeniorService;2. Reactions to three visual...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 3, 1974
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Citation

, C. (1974a, April 03). Qualitative research on Project B. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-project-b


Research reports

Preliminary quantitative research on tastes/odours

Consideration is being given to the introduction offlavours into cigarettes in anticipation of possibleloosening of the current restrictions in the UK andR&D has initiated experimental work. The research was required to provide some...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 11, 1974
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Citation

, C. (1974a, March 11). Preliminary quantitative research on tastes/odours. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/preliminary-quantitative-research-on-tastes-odours


Research reports

After-shave concepts (hall test)

Hall Tests were carried out during September 1973 byCRAM (Project No: 973/1058) to evaluate six alternativeconcepts for a medium to a high price range of men'stoiletries.Two concepts, Odin and Borsalino were well-receivedby respondents and the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 8, 1973
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Citation

, C. (1973a, December 08). After-shave concepts (hall test). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/after-shave-concepts-hall-test-


Research reports

Ribena range extension

Consideration is now being given to extensions of theRibena "concept" into other fruit- flavours, with a viewto increasing Ribena sales, i.e . not simply as an alternative to Ribena.The concept, in this case, involves both the ideas of goodnessand...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 8, 1973
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Citation

, C. (1973a, October 08). Ribena range extension. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/ribena-range-extension


Research reports

Qualitative research on fish food

The general objectives of the research were toinvestigate the opportunities that may be open toPedigree Petfoods Ltd., in the fish market. About this collection:Peter Cooper (1936-2010) was co-founder of Cooper Research & Marketing, later...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 11, 1973
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Citation

, C. (1973a, September 11). Qualitative research on fish food. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-fish-food


Research reports

Schreiber beds- Synectic groups

This research is rather different from the usual group discussions; the aim is to generate new ideas and new ways of looking at a familiar topic- in this case, beds.About this collection:Peter Cooper (1936-2010) was co-founder of Cooper Research...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 19, 1973
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Citation

, C. (1973a, August 19). Schreiber beds- Synectic groups. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/schreiber-beds--synectic-groups


Research reports

Notes on discussion groups conducted on Du Maurier and Manikin

This research was undertaken in order to generate ideasfor a Du Maurier Super-C cigarette, and a Manikin Super-Ccigarette. Group discussions were held with selectedsmokers and the groups were conducted in a wide-rangingand creative way.About this...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 9, 1973
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Citation

, C. (1973a, August 09). Notes on discussion groups conducted on Du Maurier and Manikin. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/notes-on-discussion-groups-conducted-on-du-maurier-and-manikin


Research reports

Qualitative research on Soft Moist cat food

This research was conducted to determine cat owners'reactions to the concept of soft moist cat food andto the packaging of such a product. About this collection:Peter Cooper (1936-2010) was co-founder of Cooper Research & Marketing, later...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 31, 1973
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Citation

, C. (1973a, July 31). Qualitative research on Soft Moist cat food. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-soft-moist-cat-food


Research reports

Qualitative research on liquid soap

The research was required amongst consumers involvingtesting of the product in- home and also testing out theproduct concept and various descriptions of and informationabout it. In order to position responses, attitudes towardshandwashing and...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 3, 1973
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Citation

, C. (1973a, July 03). Qualitative research on liquid soap. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-liquid-soap