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Research papers

Challenges of agricultural market research in Russia

Russia is a vast agricultural market; even in the current depressed state of the economy, farm inputs represent multi-billion dollar purchases. Consumer market research is developing rapidly, but with interviewers located in the large cities with...

Catalogue: Seminar 1996: European Agri-Business Under Pressure
Author: Vladimir Lapin
February 1, 1996

Research papers

The case of Russia

This paper is based on research conducted in Russia during its transition to a more liberal economic and political system. The data cited are taken from VCIOM nationwide surveys and polls conducted in 1989-1997. Russia shares most common features of...

Catalogue: New Monograph Series Vol.8: International Marketing Research
Authors: Yuri Levada, Alexey Levinson
September 1, 1999

Research papers

The detailed evaluation and analysis of the cardiovascular market in Russia

The paper reports the results of a detailed study of the cardiovascular marketplace in Russia. This was a diary study executed among 97 generalists and 50 specialists working in polyclinics across Russia. The study covered all aspects of 2,367...

Catalogue: EphMRA/ESOMAR Conference 1995: Pharmaceutical Marketing Research- The Challenge For Growth
Authors: Marianne Fletcher, Natasha Retejum, Stephen Godwin
Company: KANTAR TNS Malaysia
June 1, 1995

Research papers

Capitalism and the foreign investor

These unique surveys of Russia's regions offer insights into the development of one crucial aspect of capitalism -- attitudes and policy preferences among both opinion leaders and the general public. Begun in 1994 and continuing today, these surveys...

Catalogue: ESOMAR Congress 1995: Making The Decision
Authors: Elena I. Bashkirova, David A. Jodice
Companies: ROMIR, D3 Systems, Inc.
September 1, 1995

Research papers

How to retain the image of a leader in changing business environment

The paper considers the case of the BeeLine brand in the context of the rapid changes in the market situation in the Russian telecom industry before and after the financial crisis of 1998. The BeeLine story exemplifies the diffusion of the innovation...

Catalogue: ESOMAR Congress 2001: Marketing Transformation
Authors: Elena Mosicheva, Tatiana Folomeeva
September 23, 2001

Research papers

Economic transition

Understanding transitions in the Russian economy was examined from two different perspectives: 1. the perceptions and attitudes of the people towards that transition and 2. the nature of the values and self perceptions of those people that allow one...

Catalogue: Seminar 1993: Marketing Integration Of West And East Europe
Authors: Elena I. Bashkirova, Darrel Edwards
Company: ROMIR
June 15, 1993

Research papers

Effective media planning in Russia

The paper describes the real situation with media planning and media research in Russia which may be similar to the problems of most developing countries but extremely complicated with the enormous geographical stretch of Russia. The main point...

Catalogue: Seminar 1996: Managing Media Data For Market Profit
Authors: Alexander Kostyuk, Illiya Slutsky, Alexey Krasnov
November 11, 1996

Research papers

The case of Russia

This paper is based on research conducted in Russia during its transition to a more liberal economic and political system. The data cited are taken from VCIOM nationwide surveys and polls conducted in 1989-1997. Russia shares most common features of...

Catalogue: ESOMAR Congress 1997: Learning From The Future
Authors: Yuri Levada, Alexey Levinson
September 1, 1997

Research papers

European retail market structures

This paper considers evidence that there are common structures, in terms of types of retail offer, that each European retail market will tend towards over time. It takes a detailed look at two contrasting markets, the UK and Russia, to understand...

Catalogue: Seminar 1995: Facing Up To The Challenges In Retailing
Authors: Mike Harris, Natasha Retejum
Company: KANTAR TNS Malaysia
June 15, 1995