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Research papers

Evaluation of live test stores

Systembolaget, Sweden's alcohol retailing monopoly, acts on a strictly regulated market where the marketing possibilities for the retailer are limited. Meeting and exceeding customers' needs and expectations in the shopping environment is the most...

Catalogue: ESOMAR Conference on Retailing/Category Management 2003
Authors: Jan Enander, Lotta Holfve
October 26, 2003
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Citation

Enander and Holfve (2003a, October 26). Evaluation of live test stores . ANA - ESOMAR. Retrieved May 16, 2024, from


https://ana.esomar.org/documents/evaluation-of-live-test-stores-