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Research reports

CRAM qualitative monthly prospect

Prospect was designed to provide a continuous assessmentof how housewives are talking, thinking and feeling aboutthe marketing and advertising environment. The data onwhich it is based is qualitative (group discussions).Twelve groups are conducted...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 3, 1974
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Citation

, C. (1974a, April 03). CRAM qualitative monthly prospect . ANA - ESOMAR. Retrieved March 29, 2023, from


https://ana.esomar.org/documents/cram-qualitative-monthly-prospect-


Research reports

Qualitative research on detergents

The research was designed to:1. Examine attitudes to detergents generally.2. Note reactions to own label detergents against national brands.3. Examine expectations of the price differential in relation to national brand and own label detergents.4....

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1970
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Citation

, C. (1970a, May 01). Qualitative research on detergents. ANA - ESOMAR. Retrieved March 29, 2023, from


https://ana.esomar.org/documents/qualitative-research-on-detergents


Research reports

Report on exploratory research into snacks

Exploratory research was required in order to assess the viability of the market for frozen 'snack' products. The broad research objectives were to assess consumer attitudes towards the idea of frozen 'snack ' products and to identify the needs of...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1971
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Citation

, C. (1971a, September 01). Report on exploratory research into snacks . ANA - ESOMAR. Retrieved March 29, 2023, from


https://ana.esomar.org/documents/report-on-exploratory-research-into-snacks-


Research reports

Report on qualitative research on Canned Desserts

Rowntree Mackintosh has developed a new instant dessert product; a fruit-flavored custard. This has been canned using an aseptic canning process.The objectives of the research reported here were to examine housewives reactions to the product when...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1971
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Citation

, C. (1971a, September 01). Report on qualitative research on Canned Desserts. ANA - ESOMAR. Retrieved March 29, 2023, from


https://ana.esomar.org/documents/report-on-qualitative-research-on-canned-desserts


Research reports

Lavatory cistern blocks

The purpose of the research was to examine a newLavatory Cistern Block and the attitudes of housewivesto various aspects of lavatory hygiene which would berelevant to the product. About this collection:Peter Cooper (1936-2010) was co-founder of...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 19, 1973
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Citation

, C. (1973a, June 19). Lavatory cistern blocks . ANA - ESOMAR. Retrieved March 29, 2023, from


https://ana.esomar.org/documents/lavatory-cistern-blocks-


Research reports

CRAM qualitative monthly monitor

This Monitor was designed to provide a continuousassessment of now housewives are talking, thinking andfeeling about the marketing and advertising environment.The data on which it is based is qualitative (groupdiscussions). Twelve groups are...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 3, 1974
×

Citation

, C. (1974a, February 03). CRAM qualitative monthly monitor. ANA - ESOMAR. Retrieved March 29, 2023, from


https://ana.esomar.org/documents/cram-qualitative-monthly-monitor


Research reports

Qualitative research on convenience desserts

There were two general objectives of the research: 1. Examination of attitudes to 'Fruit Appeal', amongst housewives who expect to buy it again and those who do not. 'Fruit Appeal' has been on Test Market for the last 18 months, and these have signs...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 1, 1970
×

Citation

, C. (1970a, December 01). Qualitative research on convenience desserts . ANA - ESOMAR. Retrieved March 29, 2023, from


https://ana.esomar.org/documents/qualitative-research-on-convenience-desserts-


Research reports

Breeze exploratory research in Jamaica

Research has been conducted on behalf of RBL into the attitudes of Jamaican housewives towards laundry products. Transcripts of the data collected have been made available to RBL. This research report sets out an analysis of the material and is...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1971
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Citation

, C. (1971a, August 01). Breeze exploratory research in Jamaica. ANA - ESOMAR. Retrieved March 29, 2023, from


https://ana.esomar.org/documents/breeze-exploratory-research-in-jamaica


Research reports

Qualitative research on Be-Ro/McDouglas development

Ranks, Hovis McDougall are considering a 'one-grand'strategy for flour, in which 'McD' and 'Be-Ro ' could becombined under the 'McD' name. The advantages of thisstrategy are that it would strengthen McDougall's tradingposition. The broad...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 3, 1972
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Citation

, C. (1972a, October 03). Qualitative research on Be-Ro/McDouglas development. ANA - ESOMAR. Retrieved March 29, 2023, from


https://ana.esomar.org/documents/qualitative-research-on-be-ro-mcdouglas-development