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Research reports

Qualitative research on Poundstretcher European Low Fares freewheeler and homex

The research was required on several alternative concepts which have been developed for potential advertising for Poundstretcher European Low Fares. In summary, the objectives of this research were, primarily: go assess levels of interest in the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 1, 1976

Research reports

Qualitative research into 30% Bran Flakes press advertising

JWT Ltd. in conjunction with Kelloggs Ltd. has developeda new creative strategy for 30% Bran Flakes based on thepreviously demonstrated intrigue for the '30%' componentof the product name. An initial qualitative screeningprocedure was therefore...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 1, 1976

Research reports

Sunsilk qualitative research

As part of the strengthening exercise on SunsilkShampoo, this research was conducted with thefollowing objectives:1. To assess which range of variants has themost appeal either to shampoo users ingeneral or to specific target groups, undera 'variant...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 1, 1979

Research reports

Qualitative research on Dettol packaging and labels

Dettol is currently available in three consumer sizes. The smaller bottles areavailable in glass and the larger size in plastic. Allthe packs are in transparent flask-shaped containers,unique to Dettol. As part of a wider exercise aimed atreducing...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1977

Research papers

Body language in newspapers

This paper details the findings of an empirical study designed to investigate just how powerful newspaper headlines might be in terms of: 1) communicating signals that allow the reader to identify the title, in the absence of any other, formal,...

Catalogue: Seminar 1983: Publishing A Better Product
Authors: Brian Haworth, Colin Bowring
November 23, 1983

Research reports

Project Rabbit

On 20th September 1977, a 'Think Tank' was heldwith Heinz/Agency management. The objectiveswere to identify snack ideas (areas or rough productrecipes) that are considered likely to achievereasonable success in the short-term and largepotential in...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 1, 1977

Research reports

Qualitative research into strong flour

New Packaging for 'Country Life' is to be introducedlater this year. Previous research indicated that the 'Country Life' whitebread flour pack compared unfavorably with thepacks of its main competitor 'Harvest Gold'. It wasthought to be aesthetically...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 1, 1977

Research reports

Qualitative research on Orlando product & concepts

'Orlando' is an orange slice covered in plain chocolate, individually wrapped and packaged ina box. The broad objectives of the researchwere to assess the potential of the product andto provide guidelines on possible positioning and packaging. 

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 1, 1979

Research reports

Quantitative research on Lyons Maid 'Caterpillar'

Lyons Maid has developed a series of different productsin the area of 'lce Pops' all of which would be marketedat a higher price than the lp. 'lee Pops '. Previousresearch has demonstrated that a 'Caterpillar' version ofthe product does have appeal...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 1, 1976