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Research papers

Sniff tests

This paper examines the efficiency of the Bradley-Terry methodology in conducting fragrance evaluation in the context of a highly heterogeneous market; a market with varied socio-cultural behaviour. It further proposes a theoretical framework which...

Catalogue: Seminar 1996: Capturing The Elusive Appeal Of Fragrance
Authors: Atul Sinha, Shobha Subramanian, Manjunath Desai
December 1, 1996

Research papers

Needs of a telecom operator

The telecommunications industry has become dynamic due to the growth of new services, introduction of new technologies, and increasing competition between telecom operators. In such a dynamic situation it is difficult to take a snap-shot of the...

Catalogue: Seminar 1996: Telecommunications In A Dynamic Market Place
Author: Atul Sinha
Company: Philips International
June 15, 1996