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Sniff tests

Date of publication: December 1, 1996

Catalogue: Seminar 1996: Capturing The Elusive Appeal Of Fragrance

Authors: Atul Sinha, Shobha Subramanian, Manjunath Desai

Abstract:

This paper examines the efficiency of the Bradley-Terry methodology in conducting fragrance evaluation in the context of a highly heterogeneous market; a market with varied socio-cultural behaviour. It further proposes a theoretical framework which reduces some existing limitations thereby enabling the methodology to be used across a wider range of stimuli.

Atul Sinha

Author

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Shobha Subramanian

Author

This is a long description of some author details.

Manjunath Desai

Author

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Research Papers

Butterflies and tortoises

Catalogue: Seminar 1996: Capturing The Elusive Appeal Of Fragrance

Authors: Lorna Lee, Dydiane Goodman

 

December 1, 1996

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Citation

Lee and Goodman (1996a, December 01). Butterflies and tortoises. ANA - ESOMAR. Retrieved December 09, 2023, from


https://ana.esomar.org/documents/butterflies-and-tortoises


Research Papers

Sensory segmentation, optimization and reverse engineering

Catalogue: Seminar 1996: Capturing The Elusive Appeal Of Fragrance

Authors: Howard R. Moskowitz, James Barash

Company: Moskowitz Jacobs Inc.

December 1, 1996

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Citation

Moskowitz and Barash (1996a, December 01). Sensory segmentation, optimization and reverse engineering. ANA - ESOMAR. Retrieved December 09, 2023, from


https://ana.esomar.org/documents/sensory-segmentation-optimization-and-reverse-engineering


Research Papers

Preference maps from paired data

Catalogue: Seminar 1996: Capturing The Elusive Appeal Of Fragrance

Authors: Dominic Buck, Keith Greenhoff

Company: Product Perceptions Ltd.

December 1, 1996

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Citation

Buck and Greenhoff (1996a, December 01). Preference maps from paired data. ANA - ESOMAR. Retrieved December 09, 2023, from


https://ana.esomar.org/documents/preference-maps-from-paired-data


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Citation

Sinha, Subramanian and Desai (1996a, December 01). Sniff tests. ANA - ESOMAR. Retrieved December 09, 2023, from


https://ana.esomar.org/documents/preference-maps-from-paired-data