Sniff tests

Date of publication: December 1, 1996

Abstract:

This paper examines the efficiency of the Bradley-Terry methodology in conducting fragrance evaluation in the context of a highly heterogeneous market; a market with varied socio-cultural behaviour. It further proposes a theoretical framework which reduces some existing limitations thereby enabling the methodology to be used across a wider range of stimuli.

Atul Sinha

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Shobha Subramanian

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Manjunath Desai

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