Abstract:
This paper examines the efficiency of the Bradley-Terry methodology in conducting fragrance evaluation in the context of a highly heterogeneous market; a market with varied socio-cultural behaviour. It further proposes a theoretical framework which reduces some existing limitations thereby enabling the methodology to be used across a wider range of stimuli.
Research Papers
Butterflies and tortoises
Catalogue: Seminar 1996: Capturing The Elusive Appeal Of Fragrance
Authors: Lorna Lee, Dydiane Goodman
 
December 1, 1996
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Sensory segmentation, optimization and reverse engineering
Catalogue: Seminar 1996: Capturing The Elusive Appeal Of Fragrance
Authors: Howard R. Moskowitz, James Barash
Company: Moskowitz Jacobs Inc.
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Research Papers
Preference maps from paired data
Catalogue: Seminar 1996: Capturing The Elusive Appeal Of Fragrance
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Company: Product Perceptions Ltd.
December 1, 1996
