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Research papers

The marketing research as renaissance man

A great deal of the current discussion and debate concerning the modern marketing researcher, his/ her skill set/mind set, as well as his/her role within the discipline has focused on the various research agencies, client organizations, and the...

Catalogue: Congress 2007: Excellence
Author: Michael Francesco Alioto
Companies: Market Probe International Inc.,
September 16, 2007
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Citation

Alioto, M. (2007a, September 16). The marketing research as renaissance man. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-marketing-research-as-renaissance-man