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Research papers

Reading behaviour reconsidered

It is in the interests of the advertisers and media owners to know about reading behaviour - either in relation to specific advertisements or with regard to entire media. The problem is that widely-used methods of collecting data relating to reading...

Catalogue: ESOMAR/WAPOR Congress 1969
Author: Robert Fletcher
June 15, 1969
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Citation

Fletcher, R. (1969a, June 15). Reading behaviour reconsidered. ANA - ESOMAR. Retrieved June 04, 2023, from


https://ana.esomar.org/documents/reading-behaviour-reconsidered


Research papers

PPM and RFID

This paper presents ground-breaking research on audience measurement across platforms, especially print, using the Arbitron Portable People Meter; (PPM) combined with Radio Frequency Identification (RFID).Specifically, this paper addresses four key...

Catalogue: WM3- Worldwide Multi Media Measurement 2008
Authors: Pasquale A. Pellegrini, Adam Gluck
Company: Nielsen
June 1, 2008
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Citation

Pellegrini and Gluck (2008a, June 01). PPM and RFID. ANA - ESOMAR. Retrieved June 04, 2023, from


https://ana.esomar.org/documents/ppm-and-rfid


Research papers

Between random samples and online panels

Millions of dollars of advertising revenue are teetering on readership and profile estimates of how many and who reads specific daily newspapers. In this environment, how are print media and advertising mavens going to determine when or if to move to...

Catalogue: Panel Research 2008
Authors: Anne Crassweller, Donald Williams, Judy Rogers
October 24, 2008
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Citation

Crassweller, Williams and Rogers (2008a, October 24). Between random samples and online panels. ANA - ESOMAR. Retrieved June 04, 2023, from


https://ana.esomar.org/documents/between-random-samples-and-online-panels


Research papers

Problems of joint sponsored readership surveys: Italy

Readership surveys in Italy refer only to the periodical press. No information is available as regards the daily press and technical publications . So far as concerns daily newspapers the reasons for this are to be found in the following causes: a)...

Catalogue: Seminar 1972: Marketing And Research In The Publishing Industry
Author: Maria Macchi
June 15, 1972
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Citation

Macchi, M. (1972a, June 15). Problems of joint sponsored readership surveys: Italy. ANA - ESOMAR. Retrieved June 04, 2023, from


https://ana.esomar.org/documents/problems-of-joint-sponsored-readership-surveys-italy