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Research papers

The structure and the data-base of the marketing information system at Henkel

The author will outline how this MIS has been developed over two and a half year as an on-line information system via teleprocessing. During the step-wise development of this system, it was necessary to ensure that information of no-or little use was...

Catalogue: Seminar 1977: Marketing Management Information Systems
Author: Eitelfritz Cabus
June 15, 1977