The structure and the data-base of the marketing information system at Henkel

Date of publication: June 15, 1977


The author will outline how this MIS has been developed over two and a half year as an on-line information system via teleprocessing. During the step-wise development of this system, it was necessary to ensure that information of no-or little use was not stored.

Eitelfritz Cabus


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Research Papers

Research Papers

Research Papers

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