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The structure and the data-base of the marketing information system at Henkel

Date of publication: June 15, 1977

Catalogue: Seminar 1977: Marketing Management Information Systems

Author: Eitelfritz Cabus

Abstract:

The author will outline how this MIS has been developed over two and a half year as an on-line information system via teleprocessing. During the step-wise development of this system, it was necessary to ensure that information of no-or little use was not stored.

Eitelfritz Cabus

Author

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Research Papers

The years of experience with a dialogue marketing information system in action within the German Unilever

Catalogue: Seminar 1980: Information Systems In Action

Author: Werner Röske

 

June 15, 1980

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Citation

Röske, W. (1980a, June 15). The years of experience with a dialogue marketing information system in action within the German Unilever. ANA - ESOMAR. Retrieved November 28, 2023, from


https://ana.esomar.org/documents/the-years-of-experience-with-a-dialogue-marketing-information-system-in-action-within-the-german-unilever


Research Papers

M.M.I.S- From information to action

Catalogue: Seminar 1984: Market Research And M.M.I.S.

Author: Werner Retzlaff

 

January 25, 1984

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Citation

Retzlaff, W. (1984a, January 25). M.M.I.S- From information to action. ANA - ESOMAR. Retrieved November 28, 2023, from


https://ana.esomar.org/documents/m-m-i-s--from-information-to-action


Research Papers

ANALYST

Catalogue: ESOMAR/EMAC/AFM Symposium 1993: Information Based Decision Making In Marketing

Authors: Alf Zimmer, Josef F. Krems, Stefan Krischker, Armin Hartinger, Heinz Wontorra

 

June 15, 1993

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Citation

Zimmer, Krems, Krischker, Hartinger and Wontorra (1993a, June 15). ANALYST. ANA - ESOMAR. Retrieved November 28, 2023, from


https://ana.esomar.org/documents/analyst


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Citation

Cabus, E. (1977a, June 15). The structure and the data-base of the marketing information system at Henkel. ANA - ESOMAR. Retrieved November 28, 2023, from


https://ana.esomar.org/documents/analyst