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The structure and the data-base of the marketing information system at Henkel

Date of publication: June 15, 1977

Catalogue: Seminar 1977: Marketing Management Information Systems

Author: Eitelfritz Cabus

Abstract:

The author will outline how this MIS has been developed over two and a half year as an on-line information system via teleprocessing. During the step-wise development of this system, it was necessary to ensure that information of no-or little use was not stored.

Eitelfritz Cabus

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Citation

Cabus, E. (1977a, June 15). The structure and the data-base of the marketing information system at Henkel. ANA - ESOMAR. Retrieved May 15, 2025, from


https://ana.esomar.org/documents/strategic-marketing-information-system-