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Research papers

Tape recording

In a readership survey conducted in London, one interview in every three had been tape recorded. Through follow-up intensive interviews, conducted the next day, estimates were developed of the accuracy of certain of the information collected in the...

Catalogue: The European Marketing Research Review 1968
Author: William A. Belson
August 1, 1968
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Citation

Belson, W. A. (1968a, August 01). Tape recording. ANA - ESOMAR. Retrieved December 04, 2023, from


https://ana.esomar.org/documents/tape-recording


Research papers

Respondent memory as factor in survey research

The market researcher depends, for much of the information he needs, upon the respondent's memory of his/her own behaviour, particularly buying behaviour and behaviour relation to the mass media. Amongst other things, the market researcher may need...

Catalogue: ESOMAR/WAPOR Conference 1963
Author: William A. Belson
June 15, 1963
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Citation

Belson, W. A. (1963a, June 15). Respondent memory as factor in survey research. ANA - ESOMAR. Retrieved December 04, 2023, from


https://ana.esomar.org/documents/respondent-memory-as-factor-in-survey-research


Research papers

Group testing in the service of market research

The testing of groups of people, under rigorously controlled condition, has considerable potential as a tool of market research, In saying this, I am not referring to the use of small groups (of 6-8 people) for discussion purposes. What I am writing...

Catalogue: ESOMAR/WAPOR Congress 1961: Marketing And Sociological Research In The Future
Author: William A. Belson
June 15, 1961
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Citation

Belson, W. A. (1961a, June 15). Group testing in the service of market research. ANA - ESOMAR. Retrieved December 04, 2023, from


https://ana.esomar.org/documents/group-testing-in-the-service-of-market-research


Research papers

A new technique in matching and prediction

This paper describes a technique for the matching of population samples. The matching is achieved through prediction and the method turns-upon the combining of empirically developed predictors to give the best available predictive (or matching)...

Catalogue: ESOMAR/WAPOR Congress 1959
Author: William A. Belson
June 15, 1959
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Citation

Belson, W. A. (1959a, June 15). A new technique in matching and prediction. ANA - ESOMAR. Retrieved December 04, 2023, from


https://ana.esomar.org/documents/a-new-technique-in-matching-and-prediction


Research papers

A new technique in matching and prediction (French)

This paper describes a technique for the matching of population samples. The matching is achieved through prediction and the method turns-upon the combining of empirically developed predictors to give the best available predictive (or matching)...

Catalogue: ESOMAR/WAPOR Congress 1959
Author: William A. Belson
June 15, 1959
×

Citation

Belson, W. A. (1959a, June 15). A new technique in matching and prediction (French). ANA - ESOMAR. Retrieved December 04, 2023, from


https://ana.esomar.org/documents/a-new-technique-in-matching-and-prediction-french-