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Research papers

Keyboard and pen PC

CAPI is becoming a must to survive for organisations offering face-to- face fieldwork. Hardware investments constitute at least 75% of the total out of pocket initial CAPI investments. Two hardware alternatives are common in market research: the...

Catalogue: Seminar 1997: Do we control IT or are we IT's slave?
Author: Niels J. Grommé
Company: KANTAR TNS Malaysia
January 1, 1997
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Citation

Grommé, N. J. (1997a, January 01). Keyboard and pen PC . ANA - ESOMAR. Retrieved March 25, 2023, from


https://ana.esomar.org/documents/keyboard-and-pen-pc-


Research papers

Mobile technology

Technology has become a new ingredient for social survival. These devices are not cheap, but day-to-day life is easier when we have access to them, for all socio-economic levels. At an emotional level, it's very important for people to be able to buy...

Catalogue: Latin America 2016: Research Renovation
Authors: Armando Mora, Constanza Antelo, Maria Carolina Naranjo, Ana Carolina Sanchez
Company: Ipsos MRBI
April 13, 2016
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Citation

Mora, Antelo, Naranjo and Sanchez (2016a, April 13). Mobile technology. ANA - ESOMAR. Retrieved March 25, 2023, from


https://ana.esomar.org/documents/mobile-technology


Research papers

Turning existing technologies into new products

The paper presents a unique four-phased research approach for utilizing consumer insights to help determine how existing technologies can be transformed into new product offerings. Designers of technologies are often locked into perceiving their...

Catalogue: ESOMAR Excellence in Consumer Insights Conference 2003
Authors: Boaz Mourad, Ilana Drucker, Stacey Matthias, Jason Zolov
Company: Insight Research Group Ltd.
March 30, 2003
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Citation

Mourad, Drucker, Matthias and Zolov (2003a, March 30). Turning existing technologies into new products . ANA - ESOMAR. Retrieved March 25, 2023, from


https://ana.esomar.org/documents/turning-existing-technologies-into-new-products-