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Research reports

Qualitative research into Three Wishes advertising developments

Three Wishes Foam Bath has to date been advertisedon an extrinsic benefit platform, majoring on the theme 'to make you feel more beautiful'.This research was undertaken to explore alternativepossible communications of Three Wishes,...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 18, 1975
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Citation

, C. (1975a, January 18). Qualitative research into Three Wishes advertising developments . ANA - ESOMAR. Retrieved May 18, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-three-wishes-advertising-developments-


Research reports

Qualitative research into Mother's Pride bread advertisement

Leo Burnetts Ltd. in conjunction with R.H.M. Ltd., are currentlydeveloping a new series of Mothers Pride advertisements.the first and one subsequent advertisement from the series,consumer research was required in order to:1. Test the communication of...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 9, 1974
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Citation

, C. (1974a, December 09). Qualitative research into Mother's Pride bread advertisement . ANA - ESOMAR. Retrieved May 18, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-mother-s-pride-bread-advertisement-


Case studies

The role of innovators in the diffusion of style process

This paper presents a short case study of the introduction of a new automobile in a small town. It analyses the characteristics and the role of innovators in the diffusion process. The analyses have shown that innovators with opinion leadership...

Catalogue: Seminar 1974: Fashion, Research And Marketing
Authors: Coskun Samli, John C. Rogers
December 4, 1974
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Citation

Samli and Rogers (1974a, December 04). The role of innovators in the diffusion of style process. ANA - ESOMAR. Retrieved May 18, 2024, from


https://ana.esomar.org/documents/the-role-of-innovators-in-the-diffusion-of-style-process


Research reports

Advertising effectiveness study 3100 copier

Rank-Xerox (U.K) Ltd. launched a new, mobile copyingmachine - the 3100 - in Manchester at the beginning ofFebruary 1974. An initial advertisement ran in theCity edition of the "Guardian" at that time and arevised advertisement appeared on March 7th,...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 1, 1974
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Citation

, C. (1974a, March 01). Advertising effectiveness study 3100 copier. ANA - ESOMAR. Retrieved May 18, 2024, from


https://ana.esomar.org/documents/advertising-effectiveness-study-3100-copier


Research reports

Qualitative research on Lord Ducane Sherry advertising

The general objective of this research was to provideguidance as to the effectiveness of the televisioncommercial and the poster for Lord Ducane.The specific research objectives were:1. To examine how well the communication objectiveswere being...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 11, 1974
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Citation

, C. (1974a, January 11). Qualitative research on Lord Ducane Sherry advertising. ANA - ESOMAR. Retrieved May 18, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-lord-ducane-sherry-advertising


Research reports

Report on qualitative research on Lilia-White range advertising

The research was required into the reactions to andeffectiveness of two campaigns concerning Lilia-Whiteproducts. The first campaign concerns an amalgamation(in terms of side-by-side presentation) of Dr. White's(a non- disposable towel) and Lilia...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 3, 1973
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Citation

, C. (1973a, October 03). Report on qualitative research on Lilia-White range advertising. ANA - ESOMAR. Retrieved May 18, 2024, from


https://ana.esomar.org/documents/report-on-qualitative-research-on-lilia-white-range-advertising


Research reports

3100 copier advertising effectiveness

In March 1974 CRAM carried out a telephone interviewsurvey in the Greater Manchester area amongstbuyers of office equipment in the industry, to evaluate theeffectiveness of a press advertisement for the 3100 copiers,appearing in the Guardian and the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 25, 1973
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Citation

, C. (1973a, September 25). 3100 copier advertising effectiveness . ANA - ESOMAR. Retrieved May 18, 2024, from


https://ana.esomar.org/documents/3100-copier-advertising-effectiveness-


Research reports

Qualitative research on Bonus Money

Glendinning Associates International have developeda U.K. continuity group promotion plan 'Bonus Money'.This was based upon the experience of a U.S. 'Bonus Gifts'scheme but specifically developed for the U.K. market.The scheme provides consumers with...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 14, 1973
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Citation

, C. (1973a, September 14). Qualitative research on Bonus Money. ANA - ESOMAR. Retrieved May 18, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-bonus-money


Research reports

Multi-media research

This report sets out the results of a qualitativestudy into the ways in which television, outdoor, and press advertising work, both as independentmedia and as complementary media. Of particularinterest was the way in which the sum of advertisingseen...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 11, 1973
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Citation

, C. (1973a, September 11). Multi-media research. ANA - ESOMAR. Retrieved May 18, 2024, from


https://ana.esomar.org/documents/multi-media-research