You searched for: "" but we corrected it to "*"

Did you mean to search for ""? Click here to show those results.

The results has been filter on Authors containing Amit Bose.
ANA has found 2 results for you, in 18029 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Case studies

The little emperor

In the ever changing business environment of emerging markets such as China, the advantages of being a first mover are immense. While the importance of market research in new product development is unquestioned, all too often it is resisted for being...

Catalogue: ESOMAR Congress 1996: Changing Business Dynamics
Authors: Amit Bose, Khushi Khanna
Company: PepsiCo
September 1, 1996
×

Citation

Bose and Khanna (1996a, September 01). The little emperor . ANA - ESOMAR. Retrieved March 20, 2023, from


https://ana.esomar.org/documents/the-little-emperor--4835


Case studies

The little emperor

In this paper we will examine - using a recent case study - how an innovative programme can cut the brand development time significantly and yet deliver a highly successful new brand.

Catalogue: New Monograph Series Vol.8: International Marketing Research
Authors: Amit Bose, Khushi Khanna
September 1, 1999
×

Citation

Bose and Khanna (1999a, September 01). The little emperor . ANA - ESOMAR. Retrieved March 20, 2023, from


https://ana.esomar.org/documents/the-little-emperor-