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The little emperor

Date of publication: September 1, 1999

Catalogue: New Monograph Series Vol.8: International Marketing Research

Authors: Amit Bose, Khushi Khanna

Abstract:

In this paper we will examine - using a recent case study - how an innovative programme can cut the brand development time significantly and yet deliver a highly successful new brand.

Amit Bose

Author

This is a long description of some author details.

Khushi Khanna

Author

This is a long description of some author details.

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Case Studies

The little emperor

Catalogue: ESOMAR Congress 1996: Changing Business Dynamics

Authors: Amit Bose, Khushi Khanna

Company: PepsiCo

September 1, 1996

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Citation

Bose and Khanna (1996a, September 01). The little emperor . ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/the-little-emperor--4835


Videos

All the little things

Catalogue: Congress 2015: Revelations

Author: Panti Bliss

 

June 15, 2015

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Citation

Bliss, P. (2015a, June 15). All the little things. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/all-the-little-things


Research Papers

Little moments of luxury

Catalogue: Innovate 2010: Innovation Detonation

Author: A.K. Pradeep

Company: Nielsen

November 16, 2010

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Citation

Pradeep, A. (2010a, November 16). Little moments of luxury. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/little-moments-of-luxury


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Citation

Bose and Khanna (1999a, September 01). The little emperor . ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/little-moments-of-luxury