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The little emperor

Date of publication: September 1, 1999

Catalogue: New Monograph Series Vol.8: International Marketing Research

Authors: Amit Bose, Khushi Khanna

Abstract:

In this paper we will examine - using a recent case study - how an innovative programme can cut the brand development time significantly and yet deliver a highly successful new brand.

Amit Bose

Author

This is a long description of some author details.

Khushi Khanna

Author

This is a long description of some author details.

Case Studies

The little emperor

Catalogue: ESOMAR Congress 1996: Changing Business Dynamics

Authors: Amit Bose, Khushi Khanna

Company: PepsiCo

September 1, 1996

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Citation

Bose and Khanna (1996a, September 01). The little emperor . ANA - ESOMAR. Retrieved September 29, 2023, from


https://ana.esomar.org/documents/the-little-emperor--4835


Research Papers

Developing a local soft drink brand

Catalogue: Seminar 1996: The Big Brand Challenge

Authors: Tomas Tereba, Tomas Krasny

 

June 15, 1996

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Citation

Tereba and Krasny (1996a, June 15). Developing a local soft drink brand. ANA - ESOMAR. Retrieved September 29, 2023, from


https://ana.esomar.org/documents/developing-a-local-soft-drink-brand


Videos

Less is more: Being deprived often brings out the best

Catalogue: Congress 2015: Revelations

Authors: Vanessa Oshima, David McCaughan

 

June 15, 2015

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Citation

Oshima and McCaughan (2015a, June 15). Less is more: Being deprived often brings out the best. ANA - ESOMAR. Retrieved September 29, 2023, from


https://ana.esomar.org/documents/less-is-more-being-deprived-often-brings-out-the-best


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Citation

Bose and Khanna (1999a, September 01). The little emperor . ANA - ESOMAR. Retrieved September 29, 2023, from


https://ana.esomar.org/documents/less-is-more-being-deprived-often-brings-out-the-best