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Research papers

Understanding women

51% of people in the world are women, but Baileys is the only brand in Diageo’s portfolio that recognises them as a consumer. It was time for a new perspective and Diageo came to us to help them open their eyes to what women really want...

Catalogue: Congress 2015: Revelations
Authors: Christene McCauley, Izzy Pugh
October 1, 2015
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Citation

McCauley and Pugh (2015a, October 01). Understanding women. ANA - ESOMAR. Retrieved December 02, 2023, from


https://ana.esomar.org/documents/understanding-women-8596


Videos

Understanding women

51% of people in the world are women, but Baileys is the only brand in Diageo’s portfolio that recognises them as a consumer. It was time for a new perspective and Diageo came to us to help them open their eyes to what women really want...

Catalogue: Congress 2015: Revelations
Authors: Christene McCauley, Izzy Pugh
June 15, 2015
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Citation

McCauley and Pugh (2015a, June 15). Understanding women. ANA - ESOMAR. Retrieved December 02, 2023, from


https://ana.esomar.org/documents/understanding-women


Research papers

Euromale

In 1999 a study asked men around Europe what they thought of their lives: their jobs, their partners, their kids, their friends, women, sex, and advertising? How did this differ by age from 21-65 years? How did it differ by country between the United...

Catalogue: ESOMAR Worldwide Qualitative Research Conference 2003
Authors: Christene McCauley, Nick Johnson
Company: Diageo
November 5, 2003
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Citation

McCauley and Johnson (2003a, November 05). Euromale. ANA - ESOMAR. Retrieved December 02, 2023, from


https://ana.esomar.org/documents/euromale