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Euromale

Date of publication: November 5, 2003

Catalogue: ESOMAR Worldwide Qualitative Research Conference 2003

Company: Diageo

Authors: Christene McCauley, Nick Johnson

Abstract:

In 1999 a study asked men around Europe what they thought of their lives: their jobs, their partners, their kids, their friends, women, sex, and advertising? How did this differ by age from 21-65 years? How did it differ by country between the United Kingdom, Ireland, France, Germany and Spain? Four years later, the project assessed what had changed. Had the launch of the Euro, 9/11 and a looming recession made men think differently?

Christene McCauley

Author

This is a long description of some author details.

Nick Johnson

Author

This is a long description of some author details.

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Citation

McCauley and Johnson (2003a, November 05). Euromale. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/euromale