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Case studies

Relating research techniques to marketing problems

The authors describe the development, over a period of four years, of a research programme for a new container designed to offer an alternative to glass bottles and metal cans for beer and carbonated soft drinks. The new container is the ICI...

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems
Authors: Donald Osborne, A. J. Payne
June 15, 1976
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Citation

Osborne and Payne (1976a, June 15). Relating research techniques to marketing problems. ANA - ESOMAR. Retrieved September 28, 2023, from


https://ana.esomar.org/documents/relating-research-techniques-to-marketing-problems


Research papers

Research for local newspapers

Media researchers can help the managements of small, local media by providing data which will not only give good audience measurement but also provide guidance on editorial and marketing aspects. Local advertisers are unused to having good audience...

Catalogue: Seminar 1984: Media Research- Does It Really Affect Media Planning?
Author: Donald Osborne
June 15, 1984
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Citation

Osborne, D. (1984a, June 15). Research for local newspapers. ANA - ESOMAR. Retrieved September 28, 2023, from


https://ana.esomar.org/documents/research-for-local-newspapers