Abstract:
Media researchers can help the managements of small, local media by providing data which will not only give good audience measurement but also provide guidance on editorial and marketing aspects. Local advertisers are unused to having good audience data, but experience shows that a good survey can help to sell advertising space in local media.
This could also be of interest:
Research Papers
The changing market for local & regional newspapers
Catalogue: Seminar 1991: Publishing For An Optimal Product
Authors: David Darton, Steven Barnett
 
June 15, 1991
Research Papers
Research for local authorities
Catalogue: ESOMAR Congress 1987
Author: Brian Gosschalk
 
September 1, 1987
Research Papers
Readership research for local free-sheets
Catalogue: Seminar 1995: Strategic Publishing And Advertising Accountability
Author: Michael Wirkner
 
November 1, 1995
