Research for local newspapers

Date of publication: June 15, 1984

Author: Donald Osborne

Abstract:

Media researchers can help the managements of small, local media by providing data which will not only give good audience measurement but also provide guidance on editorial and marketing aspects. Local advertisers are unused to having good audience data, but experience shows that a good survey can help to sell advertising space in local media.

Donald Osborne

Author

This is a long description of some author details.

This could also be of interest:

Research Papers

Research Papers

Research Papers

  • PDF