Back

Research for local newspapers

Date of publication: June 15, 1984

Catalogue: Seminar 1984: Media Research- Does It Really Affect Media Planning?

Author: Donald Osborne

Abstract:

Media researchers can help the managements of small, local media by providing data which will not only give good audience measurement but also provide guidance on editorial and marketing aspects. Local advertisers are unused to having good audience data, but experience shows that a good survey can help to sell advertising space in local media.

Donald Osborne

Author

This is a long description of some author details.

This could also be of interest:

Research Papers

The changing market for local & regional newspapers

Catalogue: Seminar 1991: Publishing For An Optimal Product

Authors: David Darton, Steven Barnett

 

June 15, 1991

×

Citation

Darton and Barnett (1991a, June 15). The changing market for local & regional newspapers. ANA - ESOMAR. Retrieved June 04, 2025, from


https://ana.esomar.org/documents/the-changing-market-for-local-regional-newspapers


Research Papers

Research for local authorities

Catalogue: ESOMAR Congress 1987

Author: Brian Gosschalk

 

September 1, 1987

×

Citation

Gosschalk, B. (1987a, September 01). Research for local authorities . ANA - ESOMAR. Retrieved June 04, 2025, from


https://ana.esomar.org/documents/research-for-local-authorities-


Research Papers

Readership research for local free-sheets

Catalogue: Seminar 1995: Strategic Publishing And Advertising Accountability

Author: Michael Wirkner

 

November 1, 1995

×

Citation

Wirkner, M. (1995a, November 01). Readership research for local free-sheets. ANA - ESOMAR. Retrieved June 04, 2025, from


https://ana.esomar.org/documents/readership-research-for-local-free-sheets


  • PDF
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
×

Citation

Osborne, D. (1984a, June 15). Research for local newspapers. ANA - ESOMAR. Retrieved June 04, 2025, from


https://ana.esomar.org/documents/readership-research-for-local-free-sheets