You searched for: ""

The results has been filter on Authors containing Muthukumaran Swaminathan.
ANA has found 1 results for you, in 119 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

Segmenting consumers for evolving a retailing strategy

The focus of this paper is on leveraging on distribution to gain completive advantage especially in a highly competitive scenario. The paper demonstrates through an Indian case study pertaining to watch purchase that a. Consumers seek a distinct bag...

Catalogue: Seminar 1995: Facing Up To The Challenges In Retailing
Author: Muthukumaran Swaminathan
June 15, 1995
×

Citation

Swaminathan, M. (1995a, June 15). Segmenting consumers for evolving a retailing strategy. ANA - ESOMAR. Retrieved June 06, 2023, from


https://ana.esomar.org/documents/segmenting-consumers-for-evolving-a-retailing-strategy