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Research reports

Toothpaste and dental care in the family context

A major reappraisal of the Toothpaste market is beingconducted by Beechams in relation to a projected re-launchof Macleans in 1975. As part of this reappraisal, research was required toexamine behaviour and attitudes towards dental care andtoothpaste...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1974
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Citation

, C. (1974a, May 01). Toothpaste and dental care in the family context . ANA - ESOMAR. Retrieved December 01, 2023, from


https://ana.esomar.org/documents/toothpaste-and-dental-care-in-the-family-context-


Research reports

Exploratory research into the attitudes and behaviour of women with regard to hair removal prepared for Sanitas Ltd.

The overall purpose of the research was to obtain ageneral view of the behavior and attitudes of women withregard to hair removal in order to position Buto advantageouslyin the depilatories market. About this collection:Peter Cooper (1936-2010)...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 11, 1974
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Citation

, C. (1974a, April 11). Exploratory research into the attitudes and behaviour of women with regard to hair removal prepared for Sanitas Ltd.. ANA - ESOMAR. Retrieved December 01, 2023, from


https://ana.esomar.org/documents/exploratory-research-into-the-attitudes-and-behaviour-of-women-with-regard-to-hair-removal-prepared-for-sanitas-ltd-


Research reports

Fidomeat repositioning study

Repositioning of Fidomeat is planned to compete more effectively in the pet food market segment. Distribution would also be extended nationally and into grocers/supermarkets. The research objectives were:1. To determine the initial reaction to the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 1, 1974
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Citation

, C. (1974a, April 01). Fidomeat repositioning study . ANA - ESOMAR. Retrieved December 01, 2023, from


https://ana.esomar.org/documents/fidomeat-repositioning-study-


Research papers

Reaction to Keg Beer (Pilot)

Following from attitudinal research carried out on behalfof Thwaites among trade and consumer respondents by CRAM(Project 1009), it was decided that the position currentlyoccupied by Star Keg should be investigated with a vieweither to relaunching...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 6, 1974
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Citation

, C. (1974a, March 06). Reaction to Keg Beer (Pilot). ANA - ESOMAR. Retrieved December 01, 2023, from


https://ana.esomar.org/documents/reaction-to-keg-beer-pilot-


Research reports

Guinness competitive advertising evaluation

This research was designed to evaluate consumer attitudesto Guinness and to some brands of Bitter and Lager fromperceptions of and responses to their advertising. The objectives were to form a qualitative brand 'map' ofconsumer attitudes to these...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 3, 1974
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Citation

, C. (1974a, February 03). Guinness competitive advertising evaluation. ANA - ESOMAR. Retrieved December 01, 2023, from


https://ana.esomar.org/documents/guinness-competitive-advertising-evaluation


Research reports

Report on exploratory research on the Agua Brava range

Following the launching of the Agua Brava male toiletryrange in June 1973, research was required to generallyexamine the structure of the male toiletry market and toprovide more specific insight into the progress andestablishment of the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 12, 1974
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Citation

, C. (1974a, January 12). Report on exploratory research on the Agua Brava range. ANA - ESOMAR. Retrieved December 01, 2023, from


https://ana.esomar.org/documents/report-on-exploratory-research-on-the-agua-brava-range


Research reports

Qualitative research on the role of peas

The research was undertaken to provide a new and freshlook at what Peas in their various forms mean to housewives. It was geared to indicate especially the ways of communicating to housewives toincrease their consumption of Birds EyePeas.About this...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 23, 1973
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Citation

, C. (1973a, November 23). Qualitative research on the role of peas. ANA - ESOMAR. Retrieved December 01, 2023, from


https://ana.esomar.org/documents/qualitative-research-on-the-role-of-peas


Research reports

Qualitative research on Knitting

The research was required to explore the basic languageof knitting and the behaviour, attitudes, and needs of womenwho knit. In addition, information was required on Milward 'sperceived position in the market and an assessment made ofthe credibility...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 8, 1973
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Citation

, C. (1973a, July 08). Qualitative research on Knitting. ANA - ESOMAR. Retrieved December 01, 2023, from


https://ana.esomar.org/documents/qualitative-research-on-knitting


Research reports

Qualitative research on spry 'Light Touch'

The general objectives of this research were toanticipate the possible effects on McDougall PastryMix of competition from Van den Berg using the Spry the name 'Light Touch'. It is believed that Spry'Light Touch' could threaten McDougall Pastry...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 3, 1973
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Citation

, C. (1973a, June 03). Qualitative research on spry 'Light Touch'. ANA - ESOMAR. Retrieved December 01, 2023, from


https://ana.esomar.org/documents/qualitative-research-on-sry-light-touch-