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Research papers

High-tech and critical attitudes toward technology or the effect of ideology on markets

The following paper traces the development of the technological climate in the Federal Republic from the fifties to the threshold of the nineties with a view to social-philosophical and social-political factors. Not only will we be looking at the...

Catalogue: ESOMAR Congress 1990: Using Research For Marketing In The 90's
Author: Jochen Hansen
Company: Institut für Demoskopie Allensbach GmbH
September 1, 1990
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Citation

Hansen, J. (1990a, September 01). High-tech and critical attitudes toward technology or the effect of ideology on markets. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/high-tech-and-critical-attitudes-toward-technology-or-the-effect-of-ideology-on-markets


Research papers

High-tech and critical attitudes toward technology or the effect of ideology on markets (German)

The following paper traces the development of the technological climate in the Federal Republic from the fifties to the threshold of the nineties with a view to social-philosophical and social-political factors. Not only will we be looking at the...

Catalogue: ESOMAR Congress 1990: Using Research For Marketing In The 90's
Author: Jochen Hansen
Company: Institut für Demoskopie Allensbach GmbH
September 1, 1990
×

Citation

Hansen, J. (1990a, September 01). High-tech and critical attitudes toward technology or the effect of ideology on markets (German). ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/high-tech-and-critical-attitudes-toward-technology-or-the-effect-of-ideology-on-markets-german-


Research papers

Japanese lifestyle, life models and applications to creative concepts

This paper attempts to describe changes in the Japanese lifestyle focusing on the idea of life images pursued by consumers and suggests a life image to develop creative concepts. The Japanese lifestyle has been strongly affected by the social and...

Catalogue: ESOMAR/ARF/JMA Conference 1990: America, Japan and EC '92
Author: Hiroe Suzuki
Company: Dentsu Macromill Insight
June 15, 1990
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Citation

Suzuki, H. (1990a, June 15). Japanese lifestyle, life models and applications to creative concepts. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/japanese-lifestyle-life-models-and-applications-to-creative-concepts


Research papers

A new segmentation tool for marketing in the 90's

The main topic of this paper is the analysis of new needs for information about customers in the context of international marketing in the 1980's and, especially, in the 1990's. Bernard Cathelat, initiator of life style studies since 1970 and his...

Catalogue: ESOMAR Congress 1989
Authors: Bernard Cathelat, Roger Wyss
September 1, 1989
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Citation

Cathelat and Wyss (1989a, September 01). A new segmentation tool for marketing in the 90's. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/a-new-segmentation-tool-for-marketing-in-the-90-s


Research papers

Milking old data for all it's worth, or sensitivity panels as a way of reaching manageable conclusions

By 1986 liquid milk sales in the United Kingdom were declining at the rate of about 1% p.a. Within this slowly shrinking market, several structural changes were taking place including the growth in popularity of lower fat milks and an increasing...

Catalogue: ESOMAR Congress 1989
Author: Norman Mould
September 1, 1989
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Citation

Mould, N. (1989a, September 01). Milking old data for all it's worth, or sensitivity panels as a way of reaching manageable conclusions. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/milking-old-data-for-all-it-s-worth-or-sensitivity-panels-as-a-way-of-reaching-manageable-conclusions


Research papers

Austrian consumer trends in the 80s (German)

In Austria the '80s have been characterized by profound altitudinal and behavioral changes which are, however, common to most Westem-European countries. The thrust: consumption is up and shows a hedonistic quality. The major antecedent condition for...

Catalogue: Seminar 1989: Is Marketing Keeping Up With The Consumer?
Author: Klaus Nemetz
Company: IMAS International GmbH
June 15, 1989
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Citation

Nemetz, K. (1989a, June 15). Austrian consumer trends in the 80s (German). ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/austrian-consumer-trends-in-the-80s-german-


Research papers

Eating patterns in the over-60 generation

This document provides some finding, drawn from a 650 page study of senior citizens, which was conducted by GIRA. That study was made in order to determine possible marketing opportunities in this segment of the population and to offer timely...

Catalogue: Seminar 1989: The Untapped Gold Mine
Author: Pierre Germain
June 15, 1989
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Citation

Germain, P. (1989a, June 15). Eating patterns in the over-60 generation. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/eating-patterns-in-the-over-60-generation


Research papers

Austrian consumer trends in the 80s

In Austria the '80s have been characterized by profound altitudinal and behavioral changes which are, however, common to most Westem-European countries. The thrust: consumption is up and shows a hedonistic quality. The major antecedent condition for...

Catalogue: Seminar 1989: Is Marketing Keeping Up With The Consumer?
Author: Klaus Nemetz
Company: IMAS International GmbH
June 15, 1989
×

Citation

Nemetz, K. (1989a, June 15). Austrian consumer trends in the 80s. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/austrian-consumer-trends-in-the-80s


Research papers

Combined incidence of personal values, involvement and innovativeness on innovative consumer behaviour (French)

The objectives of this paper are two-fold : first of all, it seeks to test a model of consumer behaviour and secondly to present a new approach to segmentation studies by using the results of the test as a guide . To this end, a survey of 352 cases...

Catalogue: Seminar 1989: Is Marketing Keeping Up With The Consumer?
Authors: Gilles Roehrich, Pierre Valette-Florence, Bernard Rapacchi
June 15, 1989
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Citation

Roehrich, Valette-Florence and Rapacchi (1989a, June 15). Combined incidence of personal values, involvement and innovativeness on innovative consumer behaviour (French). ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/combined-incidence-of-personal-values-involvement-and-innovativeness-on-innovative-consumer-behaviour-french-