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Research papers

Combining dissonance theory to product space constructs

Market segmentation has during the past few years been an intensively discussed topic. The discussion has, however, caused a clarification of thinking and a more effective utilisation of various methods. Market segmentation has so far proceeded in...

Catalogue: ESOMAR/WAPOR Congress 1971: From Experience To Inovation
Author: Eero Meckelborg
June 15, 1971
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Citation

Meckelborg, E. (1971a, June 15). Combining dissonance theory to product space constructs. ANA - ESOMAR. Retrieved July 01, 2025, from


https://ana.esomar.org/documents/combining-dissonance-theory-to-product-space-constructs


Research reports

Study on English Tools Ltd.

Rowlinson Broughton (Manchester)Ltd. and Conran Design Group have evolved a new corporate identity for English Tools Ltd. It is intended to use the name Bulldog for the contractual and garden tools area and the Parkes name for a range of agricultural...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 2, 1971
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Citation

, C. (1971a, May 02). Study on English Tools Ltd. . ANA - ESOMAR. Retrieved July 01, 2025, from


https://ana.esomar.org/documents/study-on-english-tools-ltd-


Research reports

Report on qualitative research on a Toffee Crisp commercial

Ogilvy Mather has produced a new 30 second commercial for Toffee Crisp 'The Station' based on the tune to Chattanooga Choo Choo. The objectives of t his research were: 1. To ascertain the communication of the commercial.2. To discover the mood...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 1, 1971
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Citation

, C. (1971a, February 01). Report on qualitative research on a Toffee Crisp commercial. ANA - ESOMAR. Retrieved July 01, 2025, from


https://ana.esomar.org/documents/report-on-qualitative-research-on-a-toffee-crisp-commercial


Research reports

Potential demand survey for Mark Lane Ltd.

Mark Lane Ltd., Turf Accountants, have been considering expanding their chain of betting offices in the North West. The Company is interested in two shop sites, one in Northwich, the other in Leigh. Before making applications for licenses to open...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 3, 1971
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Citation

, C. (1971a, January 03). Potential demand survey for Mark Lane Ltd.. ANA - ESOMAR. Retrieved July 01, 2025, from


https://ana.esomar.org/documents/potential-demand-survey-for-mark-lane-ltd-


Research reports

Qualitative research on funtastic storyboards

The research objectives were: 1. To examine two storyboards ('Drinking Sweets' and 'Laughter') in terms of what they communicate to housewives about FUNTASTIC. 2. To identify any major positives or negatives in the visual, copy and mood of the two...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 3, 1971
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Citation

, C. (1971a, January 03). Qualitative research on funtastic storyboards. ANA - ESOMAR. Retrieved July 01, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-funtastic-storyboards


Research reports

Qualitative research on Silvikrin television commercials

The research was designed to establish whether Silvikrin gains by moving from the traditional territory into more realistic, modern areas. More specifically, the objectives were: 1. To discover which of the three commercials effectively brands...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1970
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Citation

, C. (1970a, August 01). Qualitative research on Silvikrin television commercials. ANA - ESOMAR. Retrieved July 01, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-silvikrin-television-commercials


Research papers

Recent developments in market segmentation

Market segmentation is a diffuse topic, embracing a wide range of issues. This paper discusses a number of these that have arisen in work carried out by the author during recent years. She main theme of the paper is the need to preserve a flexible...

Catalogue: ESOMAR/WAPOR Congress 1969
Author: J. A. Lunn
June 15, 1969
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Citation

Lunn, J. A. (1969a, June 15). Recent developments in market segmentation. ANA - ESOMAR. Retrieved July 01, 2025, from


https://ana.esomar.org/documents/recent-developments-in-market-segmentation


Research papers

Comment on Mr. Norman Squirrel's paper read on Tuesday morning, September 13th

The purpose for which discriminant analysis was developed, and for which it tends to be used in practice, is to obtain a function discriminating between individuals belonging to two or more populations, which can then be used to allocate further...

Catalogue: ESOMAR Conference 1960
Author: ESOMAR B.V.
September 13, 1960
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Citation

B.V., E. (1960a, September 13). Comment on Mr. Norman Squirrel's paper read on Tuesday morning, September 13th. ANA - ESOMAR. Retrieved July 01, 2025, from


https://ana.esomar.org/documents/comment-on-mr-norman-squirrel-s-paper-read-on-tuesday-morning-september-13th


Research papers

Methods of brand image research

The second major application of brand, image study, to which the rest of this talk is devoted that of diagnosis of the brand situation in the market. Nobody is ever satisfied with their brand there is always room for improvement. What is the...

Catalogue: ESOMAR Conference 1960
Author: N. J. Squirrell
June 15, 1960
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Citation

Squirrell, N. J. (1960a, June 15). Methods of brand image research. ANA - ESOMAR. Retrieved July 01, 2025, from


https://ana.esomar.org/documents/methods-of-brand-image-research