Resources Library by ANA

Managing data for decision making

This paper discuss how computer based information system can improve the problem solving capabilities of marketing services thereby contributing to more effective decision malting within both the marketing and sales functions. The information source...

Catalogue: Seminar 1977: Marketing Management Information Systems

Author: C. J. McCallum

June 15, 1977

Forecasting on an international level (French)

It is possible to carry out international forecasting simply by summating forecasts carried out on a national level, just in the same way as one often forecasts at the level of one country by adding together the forecasts made for each region of the...

Catalogue: ESOMAR/WAPOR Congress 1959

Author: Yves Fournis

June 15, 1959

Alchemy!

In medieval times people sought a universal elixir. They failed, just as modern insighters fail if we proselytise one approach is ‘the future’. We search for truth through data – but history tells us there is no universal...

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)

Author: Fiona Blades

Company: MESH Experience

November 11, 2018

The changing information needs of the business community

Part I of this paper sets out by examining the external factors of change and how corporations are organisationally adjusting to the new reality. Set against this background, the new type of highly adaptable and flexible company has very specific...

Catalogue: Seminar 1984: Market Research And M.M.I.S.

Authors: Emil Baschnonga, Georgette Lubbock

January 25, 1984

Demystifying machine learning

Research departments are under pressure. They are expected to deliver faster, cheaper and more impactful insights than ever before. Instead of doing more and faster research, insight departments are also able to revisit existing data sources. Often,...

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)

Authors: Sjoerd Koornstra, Wim Hamaekers

Company:

November 11, 2018

What is wrong with the audit data we use for decision-making in marketing

A major and well-known "tool of our trade" is the collection of information through observation. The major applications of observation as an information-collection method may be classified into the categories of the audit, coincidental recording...

Catalogue: ESOMAR Congress 1980: Taking Stock

Authors: Peter S.H. Leeflang, A. J. Olivier

September 1, 1980

Using multi-source low cost research to devise a marketing and communications strategy for a low visibility tourist region

This paper tells the story of how, using a number of already available surveys, a marketing and communications strategy was devised for an area that was historically better known as a coal and iron and steel industrial complex than as a touristic...

Catalogue: Seminar 1988: Travel And Tourism Research

Author: Mike E.C. Larbalestier

May 4, 1988

Changing marketing problems require flexible MMIS approaches

The authors will present case studies based on different datasources, methods and approaches which are necessary to solve the marketing problems.

Catalogue: Seminar 1984: Market Research And M.M.I.S.

Authors: Thomas R. Ottinger, Manfred Grünerwald

January 25, 1984

Forecasting on an international level

It is possible to carry out international forecasting simply by summating forecasts carried out on a national level, just in the same way as one often forecasts at the level of one country by adding together the forecasts made for each region of the...

Catalogue: ESOMAR/WAPOR Congress 1959

Author: Yves Fournis

June 15, 1959