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Research reports

Qualitative research on hairspray

J. Walter Thompson has produced six concepts to aid thedevelopment of a new premium hairspray for Elida Gibbs.The objectives of the research reported here were toexamine responses to these concepts in order to determinethe most significant elements...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 11, 1973

Research reports

Yardley after-shave assessment of Mainstream and Special concepts

Yardley is considering to develop twoAfter Shave markets: a 'Mainstream' concept for regular, relativelylow-key and traditional use and a 'Special' concepts with an appeal for special occasions.About this collection:Peter Cooper (1936-2010) was...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 8, 1973

Research reports

Qualitative research on attitudes to setting lotions

The objectives of the research reported here were toexamine attitudes to setting lotions in order to assistin the development of advertising objectives for theproduct. A series of concepts were examined in the researchto highlight possible areas of...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 8, 1973

Research reports

Qualitative research on skin care concepts

Beecham has decided to enter the skincare market initial background research has been carried outand based on the results of this a number of conceptshave been developed. About this collection:Peter Cooper (1936-2010) was co-founder of Cooper...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 8, 1973

Research reports

Advertising testing for Vedra

Ciba-Geigy has developed a new skincare product calledVedra. It is a moisturizing lotion based on ingredientsfrom the aloe vera plant. Preliminary research has been undertaken to examine attitude to skincare and to aid in the development ofpotential...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 22, 1973

Research reports

Air-fresheners test of four fragrances for different living areas

Ciba-Geigy has developed a family block solid air-freshener for domestic use. The research was required to test the four fragrances againsteach other in terms of their suitability for differentuses and to determine one fragrance for optimum...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 16, 1972