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Research papers

Playing to the end game

Marketing in India, with its economic and social contrasts, is often likened to dealing with several markets at the same time. The population of more than one billion differs enormously with 15 different languages, social customs and live...

Catalogue: ESOMAR Conference on Financial Services 2005
Authors: Nayantara Chakravarthi, Vivek Bengani, Y.V.D.Y. Prasad
February 1, 2005

Research papers

Data, dialogue, delivery and ownership

Bangalore, located in Karnataka State, South India, is called the 'Knowledge Capital' and the 'Silicon Valley' of the country. The urban population is cosmopolitan and successive state governments have consistently projected Karnataka's image...

Catalogue: ESOMAR Responsible Marketing 2004
Authors: Nayantara Chakravarthi, Kalpana Kar
May 11, 2004