Resources Library by ANA

Inside looking out

Every time we try to predict the future, we naively try to imagine it from our point of view: with a lineal understanding of time as past-present-future. However, we’ve found out that sometimes our future is not within our own timeline but in...

Catalogue: Congress 2017: Visionary

Authors: Pamela Gutierrez, Ana Paola Bravo Cajal, Ana Paola Rodriguez

November 27, 2017

Let's discuss data science

Share your views on how you believe the Market Research community can strengthen the connection with Data Scientists.

Catalogue: Congress 2019: The Global Data & Insights Summit

Author: Kristin Luck

September 8, 2019

Alchemy!

In medieval times people sought a universal elixir. They failed, just as modern insighters fail if we proselytise one approach is the future. We search for truth through data but history tells us there is no universal solution.Rather, we believe...

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)

Author: Fiona Blades

Company: MESH Experience

November 11, 2018

Inside out

Imagine a future where children future-proof innovation ideas targeted at adults; where consumers become researchers; where research participation rivals the popularity of Pokémon Go... experience a visionary insights future that is INSIDE OUT!

Catalogue: Congress 2017: Visionary

Author: Kristin Hickey

November 27, 2017

From the global stage to the CEE Reality

Panel discussion

Catalogue: CEE Research Forum 2012: Global Fuel For Local Boost!

Authors: Marta Hoffmann, Marcin Rzepka, Robert Pinter

Companies: KANTAR TNS Malaysia, Ipsos MRBI

June 15, 2012

Gen-Zurveys

What will research look like in 2020 and beyond? Let us take you through a day in the life of a GenZ researcher. This future generation will not only be your newest consumer, but they will also dominate the job market as future researchers and...

Catalogue: Congress 2015: Revelations

Authors: Annelies Verhaeghe, Katia Pallini, Joeri Van den Bergh

Company: InSites Consulting

June 15, 2015

Demonstrating the advantage of artificial intelligence in market research

Gary Ellis, COO and co-Founder of Remesh, will delve into the importance of AI in market research, and how it is a valuable tool for drawing qualitative insights on a massive scale to better understand the masses and bring market research into the...

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)

Author: Gary Ellis

November 11, 2018

Post COVID-19: A brand blueprint for the future

Get ready for the future!As each of us has experienced in all parts of the globe, it's clear that after COVID-19 there will be no going back, for both consumers and companies, and more broadly, as society as a whole. Quite the opposite, we will see a...

Catalogue: Insights Festival 2020

Authors: Rossana Dell'Isola, Veronica Mayne

Companies: Beyond Research Srl, Faster Horses

September 14, 2020

Brands Connect: Episode 2

Watch the latest episode of Brands Connect as Coca-Cola and United Healthcare discuss around the headline topic: Can we really predict the future? Should we?

Catalogue: Brands Connect Series

Authors: Begonia Fafian, Martyn Crook

Companies: The Coca-Cola Company , United Healthcare

October 2, 2020