Resources Library by ANA

Market planning and retailer buying decisions

This paper looks at the problems of managing large retailing organisations and the implications for the design of an effective marketing information system. Six broad problems are distinguished - increasing concentration in retailing, increasing...

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning

Author: Peter Doyle

September 1, 1973

Management information systems and marketing management information systems

In this paper we deal with the problem of designing a management information system (MIS) and one of its subsystems, a marketing management information system (MMIS). We want to show that a discussion about design principles of a MMIS is not feasible...

Catalogue: Seminar 1977: Marketing Management Information Systems

Author: A. Bosman

June 15, 1977

Spain: Everything under the sun

This paper explains the information system used in devising the marketing plan for Spanish tourism and adjusting the global marketing strategy to meet future needs. Because the objectives of the marketing plan for Spanish tourism were to: design a...

Catalogue: Seminar 1988: Travel And Tourism Research

Authors: Josep Chias, Eulogio Bordas

May 4, 1988

The game of information intelligence

This paper deals with the way a company, Philips, has organized its marketing information activities for communication and information systems. The concept of business intelligence is introduced as a way of organizing and controlling the enormous...

Catalogue: Seminar 1990: How To Cope With Data Overload

Author: Peter J.A. Groot

Company: Philips International

June 15, 1990

Analysis of retail audit data with expertise systems

The present service of market research institutes constists of providing extensive reports and charts for their clients on a periodical basis. The corresponding market research department within the client's company as well as the market researcher...

Catalogue: Seminar 1992: Do New Technologies Help Or Hinder Marketing Decisions?

Authors: Oliver Beys, Stefan Müller

Company: GfK

June 15, 1992

Research into consumer motivation within the framework of marketing information systems

Motivation research in the consumer markes is too little used as a systematic means of obtaining information within the framework of marketing information systems. On the other hand it is sometimes used wrongly as ad hoc research of which more is...

Catalogue: The European Marketing Research Review 1971

Author: Robert Gijs

June 15, 1971

Measuring efficiency of commercial actions with the help of a ISM (Information System for Marketing)

The implementing of an ISM in a firm is a long and complex operation as it is not only a question of the construction of technical tools, but equally and especially the insertion in the firm of a work method placing data processing at the service of...

Catalogue: ESOMAR/WAPOR Congress 1971: From Experience To Inovation

Authors: Jean-Mathieu Paoli, Robert Jeanteur

August 1, 1971

What can one buy?

PREDICASTS is an international organisation which provides from its United Kingdom office a comprehensive service to marketing researchers in Europe. Information is available as data-basis and in publications.

Catalogue: Seminar 1980: Information Systems In Action

Author: Peter Martin

June 15, 1980

Expert systems in strategic marketing planning

In this paper we will explore the use of decision support and expert systems in strategic marketing planning, give a short outline of an expert system for a pharmaceutical company and show the implementation of that system in a PC/AT environment.

Catalogue: Seminar 1987: M.M.I.S- Useful For The User

Authors: Christer Carlsson, Pirkko Walden, Sten-Olof Hansen

June 15, 1987