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Research reports

Qualitative research into alternative names for Post Office retail outlets

Post Office Telecommunications Ltd., is developinga national chain of outlets situated in major conurbations and regional towns, thus providingcoverage of most of the population.The objectives of this retail operation are:1. To promote Post...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 1, 1979
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Citation

, C. (1979a, March 01). Qualitative research into alternative names for Post Office retail outlets. ANA - ESOMAR. Retrieved March 21, 2023, from


https://ana.esomar.org/documents/qualitative-research-into-alternative-names-for-post-office-retail-outlets


Research papers

Name research (French)

There is Increasingly less questioning of the importance which the name of a product (or a service, a company, etc...) represents in relation to the favourable or unfavourable image given by the latter: the name conveys Information - justified or...

Catalogue: ESOMAR/WAPOR Congress 1971: From Experience To Inovation
Authors: Y. Boulvin, J. Szekely
August 1, 1971
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Citation

Boulvin and Szekely (1971a, August 01). Name research (French). ANA - ESOMAR. Retrieved March 21, 2023, from


https://ana.esomar.org/documents/name-research-french-


Research reports

Quantitative research on alternative names for BabyBoots

Boots have developed an enlarged range of baby goodsto cover the complete range of needs of the 0-5-year-oldchild. The objectives of this second stage in the research wereto undertake a further investigation of alternative names,concentrating on...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 18, 1974
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Citation

, C. (1974a, November 18). Quantitative research on alternative names for BabyBoots. ANA - ESOMAR. Retrieved March 21, 2023, from


https://ana.esomar.org/documents/quantitative-research-on-alternative-names-for-babyboots


Research reports

Qualitative research on new product development into frozen cheese products by Kraft

Kraft is considering launching a range of cheese-based productsto add to their Home Freezer Range. The new range would be expected to clearly establish aKraft identity with both consumer and trade.Qualitative research was therefore required in order...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 1, 1976
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Citation

, C. (1976a, November 01). Qualitative research on new product development into frozen cheese products by Kraft. ANA - ESOMAR. Retrieved March 21, 2023, from


https://ana.esomar.org/documents/qualitative-research-on-new-product-development-into-frozen-cheese-products-by-kraft


Research reports

Qualitative research on Brand XY (Oberstein) lager

Cherry Hedger & Seymour have produced anadvertising strategy for a new lager productcalled Oberstein (Brand XY). The logic behindthis advertising approach has been built onthe traditional belief that the best lagers arecontinental in origin. In...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1979
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Citation

, C. (1979a, May 01). Qualitative research on Brand XY (Oberstein) lager. ANA - ESOMAR. Retrieved March 21, 2023, from


https://ana.esomar.org/documents/qualitative-research-on-brand-xy-oberstein-lager