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Masson and Sumner (2006a, June 04). The better alternative to fusion. ANA - ESOMAR. Retrieved May 21, 2024, from
https://ana.esomar.org/documents/the-better-alternative-to-fusion
Lindberg, Sumner and Masson (2002a, June 13). Measuring the 'daily reach of dailies' and newspaper sections. ANA - ESOMAR. Retrieved May 21, 2024, from
https://ana.esomar.org/documents/measuring-the-daily-reach-of-dailies-and-newspaper-sections