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Research reports

Qualitative research on two Trust storyboards

The objecties of this research were to explore dog- owners' reactions to two 'trust' storyboards: A) 'ls Your Puppy Starving' and B) 'The Treat That Does Him Good'.The present research was required to evaluate qualitatively two treatments, and give...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1970
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Citation

, C. (1970a, September 01). Qualitative research on two Trust storyboards . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-two-trust-storyboards-


Research reports

Qualitative research on Quality Street commercials

Quality Street has been advertised for about three years using 'Gang' commercials in which each member of the gang represents a particular sweet. Two commercials have been developed with the intention of changing themessage to convey more about how...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1970
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Citation

, C. (1970a, September 01). Qualitative research on Quality Street commercials . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-quality-street-commercials-


Research papers

Theoretical notes on an experiment

This essay has been based on an experiment; the examination of the "image" of a brand of condensed milk. The process of investigation has been developed over several years. The Institute of Investigation and the Client's Market Research Department...

Catalogue: ESOMAR Congress 1970: The Practical Application of Market Research
Authors: Francisco Castaher, Jesus Ibanez
Company: Nestlé
September 1, 1970
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Citation

Castaher and Ibanez (1970a, September 01). Theoretical notes on an experiment. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/theoretical-notes-on-an-experiment


Research reports

NP.24: Two range possibilities

Two new Range possibilities have been devised, at an experimental level, for the general area of serving to guests: 1. Innovatory Concept, based on a sachet mix.2. Traditional Concept based on one-pack convenience presentations.The objectives of the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1970
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Citation

, C. (1970a, September 01). NP.24: Two range possibilities. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/np-24-two-range-possibilities


Research reports

Co-op and unity biscuits

The objectives of this research were to establish consumer needs in the biscuit market and to recommend general modifications to the co-op lines in product range terms and specifically in relation to packaging. About this collection:Peter Cooper...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 3, 1970
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Citation

, C. (1970a, August 03). Co-op and unity biscuits. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/co-op-and-unity-biscuits


Research reports

Qualitative research on Good News commercial

The current campaign for Good News, which has been running for approximately two years, was designed to inform consumers that Good News is a boxed chocolate assortment made up of half milk and half plain chocolates. The 'Guillotine' and 'Karate'...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1970
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Citation

, C. (1970a, July 01). Qualitative research on Good News commercial . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-good-news-commercial-


Research papers

Marketing a new product

The Company was considering marketing a new product in a section of the highly competitive food market. Consumer tests on samples of product from a small pilot plant had given favourable results. The decision had then to be taken either to put the...

Catalogue: The European Marketing Research Review 1970
Author: D. W. Beattie
June 15, 1970
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Citation

Beattie, D. W. (1970a, June 15). Marketing a new product. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/marketing-a-new-product


Research reports

Homebake bread

This research was undertaken to provide a preliminary appraisal of housewife reaction to three different concepts (Dry bread mix, wet bread mix, and home bake bread) of homebaked bread. About this collection: Peter Cooper (1936-2010) was...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 1, 1970
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Citation

, C. (1970a, June 01). Homebake bread. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/homebake-bread


Research reports

Attitudinal research for C.W.S Bakery Group

The C.W.S. Bakery Group is considering effecting changes to its product pack designs. As a preliminary to evaluating any proposals in the design field, it isconsidered that much more attitudinal information is required in order to determine the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 1, 1970
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Citation

, C. (1970a, June 01). Attitudinal research for C.W.S Bakery Group. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/attitudinal-research-for-c-w-s-bakery-group