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Research papers

Prediction techniques for advertising & circulation

This paper discusses the uses of a number of forecasting techniques that have been investigated within IPC Magazines. Forecasts are required as part of one or more of the company's various planning processes which range from long term (up to five...

Catalogue: Seminar 1972: Marketing And Research In The Publishing Industry
Author: David Nicol
June 15, 1972
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Citation

Nicol, D. (1972a, June 15). Prediction techniques for advertising & circulation. ANA - ESOMAR. Retrieved December 09, 2023, from


https://ana.esomar.org/documents/prediction-techniques-for-advertising-circulation