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Research papers

Europe 1990

In 1969 Reader's Digest conducted a study of the economic and social life of sixteen countries across Europe. The results were published in 1970 under the title of "A Survey of Europe Today". With the advent of the Single European market, the company...

Catalogue: ESOMAR Congress 1991: Marketing In A New Europe
Authors: Edward W. Whitley, Malcom R. Mather, Wendy L. Bunning
June 15, 1991
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Citation

Whitley, Mather and Bunning (1991a, June 15). Europe 1990. ANA - ESOMAR. Retrieved December 03, 2023, from


https://ana.esomar.org/documents/europe-1990


Research papers

Summing up

Summary from the Seminar 1976 on "Research into distribution problems and consumer purchasing behaviour for the publishing industry".

Catalogue: Seminar 1976: Research Into Distribution Problems And Consumer Purchasing Behaviour For The Publishing Industry
Author: Edward W. Whitley
December 1, 1976
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Citation

Whitley, E. W. (1976a, December 01). Summing up. ANA - ESOMAR. Retrieved December 03, 2023, from


https://ana.esomar.org/documents/summing-up


Research papers

Case history of a 16-country survey

In 1969 the European Editions of The Reader's Digest conducted a multi-country survey in 16 countries of Western Europe. I propose to tell you something of how we did it: the problems we met, the actions we took and what we think we learned....

Catalogue: Seminar 1971: Multi-Country Research
Author: Edward W. Whitley
June 15, 1971
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Citation

Whitley, E. W. (1971a, June 15). Case history of a 16-country survey. ANA - ESOMAR. Retrieved December 03, 2023, from


https://ana.esomar.org/documents/case-history-of-a-16-country-survey