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Summing up

Date of publication: December 1, 1976

Catalogue: Seminar 1976: Research Into Distribution Problems And Consumer Purchasing Behaviour For The Publishing Industry

Author: Edward W. Whitley

Abstract:

Summary from the Seminar 1976 on "Research into distribution problems and consumer purchasing behaviour for the publishing industry".

Edward W. Whitley

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Research Papers

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Catalogue: Seminar 1984: Media Research- Does It Really Affect Media Planning?

Author: Otmar Ernst

April 11, 1984

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Catalogue: Seminar 1982: The Effective Use Of Panels

Author: John Parfitt

June 15, 1982

Research Papers

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Catalogue: Seminar 1979: New Product Development

Author: Richard Smit

Company: Nielsen

October 1, 1979

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