Abstract:
Summary from the Seminar 1976 on "Research into distribution problems and consumer purchasing behaviour for the publishing industry".
Research Papers
Case history of a 16-country survey
Catalogue: Seminar 1971: Multi-Country Research
Author: Edward W. Whitley
 
June 15, 1971
Research Papers
The case for primary readership
Catalogue: AMA/ESOMAR Conference 1979: It Won't Work Here
Author: William J. Wilson
 
March 1, 1979
Research Papers
The case of primary readership
Catalogue: Market Researchers Look At Advertising: A Collection of ESOMAR papers 1949-1979
Author: William J. Wilson
 
June 15, 1980
