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Research papers

In what way does the quantitative "mix" of subject-matter pre-determine sales and readership profiles?

The quantitative mix of a publication's editorial matter undoubtedly plays a basic role in pre-determining the reader's profile and consequently its circulation. I have intentionally inverted the two elements, because circulation is a function of the...

Catalogue: Seminar 1974: Editorial Research In The Publishing Industry
Author: Maria Macchi
June 15, 1974
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Citation

Macchi, M. (1974a, June 15). In what way does the quantitative "mix" of subject-matter pre-determine sales and readership profiles?. ANA - ESOMAR. Retrieved November 28, 2023, from


https://ana.esomar.org/documents/in-what-way-does-the-quantitative-mix-of-subject-matter-pre-determine-sales-and-readership-profiles-


Research papers

Problems of joint sponsored readership surveys: Italy

Readership surveys in Italy refer only to the periodical press. No information is available as regards the daily press and technical publications . So far as concerns daily newspapers the reasons for this are to be found in the following causes: a)...

Catalogue: Seminar 1972: Marketing And Research In The Publishing Industry
Author: Maria Macchi
June 15, 1972
×

Citation

Macchi, M. (1972a, June 15). Problems of joint sponsored readership surveys: Italy. ANA - ESOMAR. Retrieved November 28, 2023, from


https://ana.esomar.org/documents/problems-of-joint-sponsored-readership-surveys-italy