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Research papers

Introduction to the sequence of papers

The sole purpose of research into markets lies in the support it can give to planning for different time periods. This implies that market research becomes marketing research when it also deals with research into the most economic way of application...

Catalogue: ESOMAR Congress 1970: The Practical Application of Market Research
Author: Jan van Rees
Company: Philips International
September 1, 1970

Research papers

Wanted!

Here you see that in about 20 years from now, Africa's and Latin America's population will grow by about 70%, Asia by somewhat over 40%, North America by a good 30% and Europe by less than 20%. What do these growth rates mean for the airline...

Catalogue: Seminar 1967: Travel and Tourism
Author: J. F. A. de Soet
Company: Air France-KLM Group
June 15, 1967

Research papers

Closing session

During the last 12 months, there has been a flood of information about the European Free Trade Area. Lectures, meetings, discussions, articles and brochures have come in abundance. We have been told that it is important, inevitable, dangerous,...

Catalogue: ESOMAR Conference 1960
Authors: Wim J. de Jonge, D. Rettie
September 11, 1960