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Research papers

The river, the mud, the sieve, the gold

This presentation is of huge importance to the audience:-It is a pro-active tool, uncompromised research design-It is a subject of high societal impact (charity)-Unique: a narrative database for a domain, that can be used by singular brands within...

Catalogue: Global Qualitative 2016: The Business Value of Intelligent Stories
Author: Jochum Stienstra
Company: Ferro Explore!
November 16, 2016
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Citation

Stienstra, J. (2016a, November 16). The river, the mud, the sieve, the gold. ANA - ESOMAR. Retrieved December 10, 2023, from


https://ana.esomar.org/documents/the-river-the-mud-the-sieve-the-gold-8915


Research papers

Welcome to the club

This paper will question the role of objectivity across three parameters: a) what motivates us as human beings, b) key cultural shifts which have taken hold and introduced a change in values and 3) a change in client priorities. This paper will then...

Catalogue: Global Qualitative 2016: The Business Value of Intelligent Stories
Authors: Steve Hill, Rhiannon Price
Company: Northstar Research
November 16, 2016
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Citation

Hill and Price (2016a, November 16). Welcome to the club. ANA - ESOMAR. Retrieved December 10, 2023, from


https://ana.esomar.org/documents/welcome-to-the-club-8918


Research papers

Box clever

The story of how Orange created a 'pick-up-and-play' interactive experience to ensure new segment insight was heard, brought to life, and acted upon. For an insight manager developing a new segmentation, it is vital to not only think about the...

Catalogue: Congress 2016: #WOW
Authors: Vincent Lenne, Andy Brown
September 22, 2016
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Citation

Lenne and Brown (2016a, September 22). Box clever. ANA - ESOMAR. Retrieved December 10, 2023, from


https://ana.esomar.org/documents/box-clever


Videos

Box clever

The story of how Orange created a 'pick-up-and-play' interactive experience to ensure new segment insight was heard, brought to life, and acted upon. For an insight manager developing a new segmentation, it is vital to not only think about the...

Catalogue: Congress 2016: #WOW
Authors: Vincent Lenne, Andy Brown
June 15, 2016
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Citation

Lenne and Brown (2016a, June 15). Box clever. ANA - ESOMAR. Retrieved December 10, 2023, from


https://ana.esomar.org/documents/box-clever-8687


Videos

Breaking the spell of Sisyphus

The work of a market researcher can be a truly Sisyphean task: you conduct your project, craft your insights, present them to marketers, only to be confronted with similar research question months later. You're back to the bottom of the hill. That is...

Catalogue: Global Qualitative 2016: The Business Value of Intelligent Stories
Authors: Anna Demianova, Susanne Stahl
Company: Point-Blank International GmbH
June 15, 2016
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Citation

Demianova and Stahl (2016a, June 15). Breaking the spell of Sisyphus. ANA - ESOMAR. Retrieved December 10, 2023, from


https://ana.esomar.org/documents/breaking-the-spell-of-sisyphus-8692


Videos

Gaining marketing-relevant knowledge from social media photos

The flood of photos on social media is overwhelming. Every single day, Facebook users upload an average of 351 million images. These snapshots not only provide insights into the users' lives, but also reflects their attitudes and experiences with...

Catalogue: Congress 2016: #WOW
Authors: Carolin Kaiser, Raimund Wildner
June 15, 2016
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Citation

Kaiser and Wildner (2016a, June 15). Gaining marketing-relevant knowledge from social media photos. ANA - ESOMAR. Retrieved December 10, 2023, from


https://ana.esomar.org/documents/gaining-marketing-relevant-knowledge-from-social-media-photos


Videos

Welcome to the club

Objectivity is the human condition's main mechanism for deciphering the truth and our industry's golden rule. However, is the traditional paradigm of objectivity obstructing our ability to uncover real insight? This paper will show how cultural...

Catalogue: Global Qualitative 2016: The Business Value of Intelligent Stories
Authors: Steve Hill, Rhiannon Price
Company: Northstar Research
June 15, 2016
×

Citation

Hill and Price (2016a, June 15). Welcome to the club. ANA - ESOMAR. Retrieved December 10, 2023, from


https://ana.esomar.org/documents/welcome-to-the-club


Videos

The river, the mud, the sieve, the gold

This presentation is of huge importance to the audience:-It is a pro-active tool, uncompromised research design-It is a subject of high societal impact (charity)-Unique: a narrative database for a domain, that can be used by singular brands within...

Catalogue: Global Qualitative 2016: The Business Value of Intelligent Stories
Author: Jochum Stienstra
Company: Ferro Explore!
June 15, 2016
×

Citation

Stienstra, J. (2016a, June 15). The river, the mud, the sieve, the gold. ANA - ESOMAR. Retrieved December 10, 2023, from


https://ana.esomar.org/documents/the-river-the-mud-the-sieve-the-gold


Research papers

Is technology eating qualitative research?

This paper examines the phenomena of digital disruption on qualitative research businesses, specifically the impact of technology on top line growth, and how qualitative businesses have coped with this. We will test the hypothesis that the impact of...

Catalogue: Global Qualitative 2015: Creative! Collaborative! Cool!
Authors: Ellen Baron, Ben White
Company: Ruby Cha Cha
November 18, 2015
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Citation

Baron and White (2015a, November 18). Is technology eating qualitative research?. ANA - ESOMAR. Retrieved December 10, 2023, from


https://ana.esomar.org/documents/is-technology-eating-qualitative-research-