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The future's bright, the future's branded

The old model of the research industry - selling data or information and throwing in analysis for free - is obsolete. In the new world, where a great deal of a traditional researcher's job can be done by a robot assisted by an algorithm, and where...

Catalogue: B2B Forum 2014: Leading-Edge Research For B2B Marketing Excellence
Authors: Lucy Davison, Paul Buckley
June 15, 2014
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Citation

Davison and Buckley (2014a, June 15). The future's bright, the future's branded. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-future-s-bright-the-future-s-branded


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Hoffmann, Rzepka and Pinter (2012a, June 15). From the global stage to the CEE Reality. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/from-the-global-stage-to-the-cee-reality