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Research papers

Name research

There is Increasingly less questioning of the importance which the name of a product (or a service, a company, etc...) represents in relation to the favourable or unfavourable image given by the latter: the name conveys Information - justified or...

Catalogue: ESOMAR/WAPOR Congress 1971: From Experience To Inovation
Authors: J. Szekely, Y. Boulvin
August 1, 1971
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Citation

Szekely and Boulvin (1971a, August 01). Name research. ANA - ESOMAR. Retrieved December 10, 2023, from


https://ana.esomar.org/documents/name-research


Research papers

Name research (French)

There is Increasingly less questioning of the importance which the name of a product (or a service, a company, etc...) represents in relation to the favourable or unfavourable image given by the latter: the name conveys Information - justified or...

Catalogue: ESOMAR/WAPOR Congress 1971: From Experience To Inovation
Authors: Y. Boulvin, J. Szekely
August 1, 1971
×

Citation

Boulvin and Szekely (1971a, August 01). Name research (French). ANA - ESOMAR. Retrieved December 10, 2023, from


https://ana.esomar.org/documents/name-research-french-


Research papers

Psycholinguistic contributions to the problem of brand names

Of all the elements which make up the brand image of a product (advertising message, package, price, etc.), the name is perhaps the least scientifically analysed. Very often, no research is undertaken on the "suitability" of a name to a product; in...

Catalogue: The European Marketing Research Review 1967
Author: Fernando Dogana
August 1, 1967
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Citation

Dogana, F. (1967a, August 01). Psycholinguistic contributions to the problem of brand names. ANA - ESOMAR. Retrieved December 10, 2023, from


https://ana.esomar.org/documents/psycholinguistic-contributions-to-the-problem-of-brand-names