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Research reports

Quantitative research on alternative names for BabyBoots

Boots have developed an enlarged range of baby goodsto cover the complete range of needs of the 0-5-year-oldchild. The objectives of this second stage in the research wereto undertake a further investigation of alternative names,concentrating on...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 18, 1974
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Citation

, C. (1974a, November 18). Quantitative research on alternative names for BabyBoots. ANA - ESOMAR. Retrieved November 30, 2023, from


https://ana.esomar.org/documents/quantitative-research-on-alternative-names-for-babyboots


Research reports

Report on image and depth research on peas

This research was commissioned in order to derive suitablescaling measures and vocabulary for discriminating Bird'sEye Peas' imagery and emotional and product characteristics.Such language would assist in the planned monitoring offrozen pea usage and...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 12, 1974
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Citation

, C. (1974a, July 12). Report on image and depth research on peas. ANA - ESOMAR. Retrieved November 30, 2023, from


https://ana.esomar.org/documents/report-on-image-and-depth-research-on-peas


Research reports

Home Charm awareness survey

The research was required amongst married or engaged menin the Manchester area to establish the extent of awarenessof the name Home Charm and to identify the extent to whichthe name was associated with paint furniture or homedecorating shops.About...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 23, 1974
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Citation

, C. (1974a, June 23). Home Charm awareness survey. ANA - ESOMAR. Retrieved November 30, 2023, from


https://ana.esomar.org/documents/home-charm-awareness-survey


Research reports

Qualitative research on new product development for Kraft under the Cracker Barrel name

The research was required to identify possible new productconcepts for kraft under the Cracker Barrel name. The objectives of the research were to identify the'properties' of the Cracker Barrel name in order to ascertain:1. What the 'properties' of...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 1, 1974
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Citation

, C. (1974a, June 01). Qualitative research on new product development for Kraft under the Cracker Barrel name. ANA - ESOMAR. Retrieved November 30, 2023, from


https://ana.esomar.org/documents/qualitative-research-on-new-product-development-for-kraft-under-the-cracker-barrel-name


Research reports

Qualitative research on male Sure variant

The range of Sure products consists of three fragrances,Cool Pink, Blue Mountain, and Forest Fresh, all of whichare primarily targeted at female purchasers and users ofanti-transpirant deodorants. Serious consideration iscurrently being given to the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 3, 1974
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Citation

, C. (1974a, May 03). Qualitative research on male Sure variant . ANA - ESOMAR. Retrieved November 30, 2023, from


https://ana.esomar.org/documents/qualitative-research-on-male-sure-variant-


Research reports

Qualitative research on name development for Stronghold

Qualitative research conducted in October andNovember 1973 by CRAM suggested that there is a gap inthe market for a home deodorizer product. This productshould ideally be positioned as having multi-householduse, and should be differentiated from...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 9, 1974
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Citation

, C. (1974a, March 09). Qualitative research on name development for Stronghold. ANA - ESOMAR. Retrieved November 30, 2023, from


https://ana.esomar.org/documents/qualitative-research-on-name-development-for-stronghold


Research reports

C37 name and advertising qualitative research

The research objectives were as follow:1. To assess reactions to the name "Cupboard Love'; 2. To gauge communication of, and reactions to,the proposed script and storyboard for thelaunch commercial;3 . To assess reactions to mock-ups of packet...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 3, 1973
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Citation

, C. (1973a, October 03). C37 name and advertising qualitative research. ANA - ESOMAR. Retrieved November 30, 2023, from


https://ana.esomar.org/documents/c37-name-and-advertising-qualitative-research


Research reports

Whitebread Super Premium Pale Ale name and pack concept testing

The concept researched is intended to be a premium beer,selling in its own right as a special (occasional) brew inthe 30-40p price range, to be respected by beer drinkersand adding prestige generally to Whitbread products. The objectives of the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 31, 1973
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Citation

, C. (1973a, July 31). Whitebread Super Premium Pale Ale name and pack concept testing. ANA - ESOMAR. Retrieved November 30, 2023, from


https://ana.esomar.org/documents/whitebread-super-premium-pale-ale-name-and-pack-concept-testing


Research reports

Report on qualitative research on 'Belladonna'

The objectives of the research reported here wereto explore amongst the defined target market responsesat an emotional as well as a rational level to arange of 10 mockup packs and names. About this collection:Peter Cooper (1936-2010) was...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 11, 1973
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Citation

, C. (1973a, July 11). Report on qualitative research on 'Belladonna'. ANA - ESOMAR. Retrieved November 30, 2023, from


https://ana.esomar.org/documents/report-on-qualitative-research-on-belladonna-