You searched for: "" but we corrected it to "*"

Did you mean to search for ""? Click here to show those results.

The results has been filter on Tags containing Preference Mapping.
ANA has found 4 results for you, in 243 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research reports

Guinness competitive advertising evaluation

This research was designed to evaluate consumer attitudesto Guinness and to some brands of Bitter and Lager fromperceptions of and responses to their advertising. The objectives were to form a qualitative brand 'map' ofconsumer attitudes to these...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 3, 1974
×

Citation

, C. (1974a, February 03). Guinness competitive advertising evaluation. ANA - ESOMAR. Retrieved September 22, 2023, from


https://ana.esomar.org/documents/guinness-competitive-advertising-evaluation


Research papers

Multi-dimensional preference analysis

Over the last ten years major progress has been made in the area of multidimensional preference models and related measurement and analysis procedures. This has resulted in a rich collection of models and methods that can give very valuable insights...

Catalogue: ESOMAR Congress 1980: Taking Stock
Author: Berend Wierenga
September 1, 1980
×

Citation

Wierenga, B. (1980a, September 01). Multi-dimensional preference analysis. ANA - ESOMAR. Retrieved September 22, 2023, from


https://ana.esomar.org/documents/multi-dimensional-preference-analysis


Research papers

Preference maps from paired data

Optimisation techniques using preference mapping are highly effective in product development However, the consumer testing procedure is less than ideal for fine fragrances. An alternative methodology, developed for other applications but particularly...

Catalogue: Seminar 1996: Capturing The Elusive Appeal Of Fragrance
Authors: Dominic Buck, Keith Greenhoff
Company: Product Perceptions Ltd.
December 1, 1996
×

Citation

Buck and Greenhoff (1996a, December 01). Preference maps from paired data. ANA - ESOMAR. Retrieved September 22, 2023, from


https://ana.esomar.org/documents/preference-maps-from-paired-data


Research papers

The study of preferences in market research

This paper outlines the conventional techniques of testing preferences; it suggests that, quite apart from technical discussions about the advantages of one or other preference testing method, when more than one preference dimension is brought into...

Catalogue: ESOMAR/WAPOR Congress 1967
Author: Jack G. Field
August 1, 1967
×

Citation

Field, J. G. (1967a, August 01). The study of preferences in market research. ANA - ESOMAR. Retrieved September 22, 2023, from


https://ana.esomar.org/documents/the-study-of-preferences-in-market-research