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Preference maps from paired data

Date of publication: December 1, 1996

Catalogue: Seminar 1996: Capturing The Elusive Appeal Of Fragrance

Company: Product Perceptions Ltd.

Authors: Dominic Buck, Keith Greenhoff

Abstract:

Optimisation techniques using preference mapping are highly effective in product development However, the consumer testing procedure is less than ideal for fine fragrances. An alternative methodology, developed for other applications but particularly suited to fine fragrance research is proposed. Parallel trials of the traditional and new methods applied to fine fragrance research have been conducted and their results are reported.

Dominic Buck

Author

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Keith Greenhoff

Author

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Schaefer, F. (1996a, December 01). Monadically or by paired comparison?. ANA - ESOMAR. Retrieved January 15, 2025, from


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Citation

Buck and Greenhoff (1996a, December 01). Preference maps from paired data. ANA - ESOMAR. Retrieved January 15, 2025, from


https://ana.esomar.org/documents/from-data-collection-to-data-analysis