Preference maps from paired data

Date of publication: December 1, 1996

Abstract:

Optimisation techniques using preference mapping are highly effective in product development However, the consumer testing procedure is less than ideal for fine fragrances. An alternative methodology, developed for other applications but particularly suited to fine fragrance research is proposed. Parallel trials of the traditional and new methods applied to fine fragrance research have been conducted and their results are reported.

Dominic Buck

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Keith Greenhoff

Author

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