Abstract:
Optimisation techniques using preference mapping are highly effective in product development However, the consumer testing procedure is less than ideal for fine fragrances. An alternative methodology, developed for other applications but particularly suited to fine fragrance research is proposed. Parallel trials of the traditional and new methods applied to fine fragrance research have been conducted and their results are reported.
This could also be of interest:
Research Papers
Monadically or by paired comparison?
Catalogue: Seminar 1996: Capturing The Elusive Appeal Of Fragrance
Author: Felix Schaefer
Company: Schaefer market research GmbH
December 1, 1996
Research Papers
Multi-dimensional preference analysis
Catalogue: ESOMAR Congress 1980: Taking Stock
Author: Berend Wierenga
 
September 1, 1980
Research Papers
From data collection to data analysis
Catalogue: Seminar 1977: Ways And New Ways Of Data Collection
Authors: Patrick Le Maire, Yves Evrard
 
November 1, 1977
